Nike

Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Retail

Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history

By Sydney Lake and Nick Lichtenberg
September 5, 2025
A boy sits at a cluttered desk with headphones on, looking at an iPad.
Retail

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

By
August 8, 2025
John Donahoe
Success

Stanford hires former Nike CEO John Donahoe as athletic director

By Josh Dubow and The Associated Press
August 4, 2025
Cesar Carvalho, cofounder and CEO of Wellhub
Success

The CEO of this $2.4 billion wellness app ditched Harvard Business School and a McKinsey career to bring calm and exercise to corporate America

By
July 23, 2025
Caitlin Clark on the court
Finance

Caitlin Clark’s new Nike sneakers sold out within minutes. Now the resale market is booming

By
July 2, 2025
Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’
Finance

Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

By
June 27, 2025
Nike (NKE) Q4 2025 Earnings Call Transcript

Nike (NKE) Q4 2025 Earnings Call Transcript

By
June 26, 2025
Kim Kardashian visits the Skims Summer Pop-Up Shop in the Channel Gardens at Rockefeller Center on May 16, 2023 in New York City.
Retail

Nike delays launch for new brand with Kim Kardashian’s Skims

By Kim Bhasin, Lily Meier and Bloomberg
June 19, 2025
Fortune 500 Power Moves: Which executives gained and lost power this week, May 17-23, 2025
Leadership

Fortune 500 Power Moves: Which executives gained and lost power this week, May 17-23, 2025

By
May 23, 2025
Larry Miller
Newsletters

Nike’s Jordan brand chairman hid his criminal past for 40 years. Now he wants CHROs to consider second chances

By
May 22, 2025
customers walking by Foot Locker store
Retail

Nike poised to win in Dick’s Sporting acquisition of Foot Locker

By Will Kubzansky, Kim Bhasin and Bloomberg
May 19, 2025
Nike forms new team for secretive brand with Kim Kardashian
Retail

Nike forms new team for secretive brand with Kim Kardashian

By Lily Meier, Kim Bhasin and Bloomberg
April 29, 2025
CEO Elliot Hill of Nike smiles on the field before the game between the Oregon Ducks and the Ohio State Buckeyes at Autzen Stadium on October 12, 2024 in Eugene, Oregon.
Finance

Nike’s stock price tanks as sports giant joins growing list of corporate casualties in Trump’s tariff battle

By
March 21, 2025
CEO Elliott Hill of Nike smiles on the field before the game between the Oregon Ducks and the Ohio State Buckeyes at Autzen Stadium on October 12, 2024 in Eugene, Oregon.
Retail

As Nike lags, CEO Elliott Hill said Ohio State Buckeyes coach Ryan Day revealed the key to a strong offense

By
March 21, 2025
Nike (NKE) Q3 2025 Earnings Call Transcript

Nike (NKE) Q3 2025 Earnings Call Transcript

By
March 20, 2025

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