Marketing

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Legendary retail CEO Hubert Joly’s playbook for navigating the culture wars
Commentary

Legendary retail CEO Hubert Joly’s playbook for navigating the culture wars

By
August 31, 2023
Mauro Guillen's 'The Perennials'
Success

Why the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales

By
August 21, 2023
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
Commentary

Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it

By
August 7, 2023
Bud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’
Finance

Bud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’

By Dee-Ann Durbin and The Associated Press
August 3, 2023
Brazil and China are saving AB InBev from its Bud Light trans marketing fiasco
Finance

Brazil and China are saving AB InBev from its Bud Light trans marketing fiasco

By Andy Hoffman and Bloomberg
August 3, 2023
Jim Cashman (A.K.A. Jaime) and Stephanie Courtney (A.K.A. Flo) from Progressive at the premiere of the Barbie movie
Success

A look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went

By
July 25, 2023
Twitter co-founder Jack Dorsey has distanced himself from his support of Elon Musk's management of the platform.
Tech

Twitter cofounder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company

By
July 24, 2023
Ozempic manufacturer Novo Nordisk spent $11 million last year ‘wining and dining’ doctors. Experts slam the move as a breach of doctor-patient trust
Health

Ozempic manufacturer Novo Nordisk spent $11 million last year ‘wining and dining’ doctors. Experts slam the move as a breach of doctor-patient trust

By
July 21, 2023
Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
Family

Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’

By
July 20, 2023
Leave Your Mark LLC founder and president Aliza Licht.
Success

One way to avoid losing your job to A.I.: Ensuring your personal brand doesn’t get ‘dusty,’ says DKNY’s former PR exec

By
June 25, 2023
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
Commentary

Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’

By
June 13, 2023
Brands that get caught up in the culture wars don’t know themselves–or their customers
Commentary

Brands that get caught up in the culture wars don’t know themselves–or their customers

By
June 7, 2023
Former Clinton pollster Mark Penn is riding the A.I. wave and building a digital-first marketing agency to take on top ad companies
Leadership

Former Clinton pollster Mark Penn is riding the A.I. wave and building a digital-first marketing agency to take on top ad companies

By
May 26, 2023
How Pernod Ricard’s U.S. CEO made peace with alcohol despite its role in 2 life tragedies: ‘If you’re buying our products as a weapon, we don’t want your business’
Leadership

How Pernod Ricard’s U.S. CEO made peace with alcohol despite its role in 2 life tragedies: ‘If you’re buying our products as a weapon, we don’t want your business’

By
May 5, 2023
Bud Light fumbled its partnership with a transgender influencer, but such inclusive deals are here to stay, experts say
Retail

Bud Light fumbled its partnership with a transgender influencer, but such inclusive deals are here to stay, experts say

By Dee-Ann Durbin and The Associated Press
April 26, 2023

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