Marketing

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Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along
Commentary

Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along

By
March 7, 2025
Gen Z consumer takes picture of Jellycat in store.
Success

Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy

By
February 16, 2025
Stagwell CEO Mark Penn
Commentary

Stagwell CEO: Journalism is being drained by overzealous brand safety censorship

By
February 6, 2025
J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game.
Success

Meet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull

By
February 5, 2025
Sebastian Siemiatkowski, chief executive officer of Klarna.
Success

Klarna’s CEO warns AI is already capable of doing any human job—and his company is already living it

By
February 3, 2025
Super Bowl 2024 aerial shot
Success

These companies got the most bang for their buck with the most memorable Super Bowl ads, marketing exec says

By Marketing Brew and Alyssa Meyers
January 31, 2025
Spending $10 million on a Super Bowl ad…is like buying a giant billboard that faces the wrong way
Commentary

Spending $10 million on a Super Bowl ad…is like buying a giant billboard that faces the wrong way

By
January 28, 2025
Dunlap Hollow's "The Cave" property, nestled in the Ohio wilderness.
Success

Meet the 34-year-old engineer who quit his day job to transform a cave into a vacation rental—now it’s booked out a year in advance, raking in over $700,000 a year

By
January 19, 2025
Duncan Wardle
Commentary

How I sent Buzz Lightyear to space—and what it taught me about innovation 

By
December 12, 2024
John Lennon and Yoko Ono in Apple ad
Retail

NYC marketing titans behind ‘Got Milk’ and ‘Think Different’ merge to form $30 billion agency that aims to influence everything you buy

By
December 9, 2024
Former Abercrombie CEO Mike Jeffries
Retail

Former Abercrombie CEO accused of coercing men into sex for a chance to model for the brand

By
October 22, 2024
Michelle Gass at Fortune's MPW Summit in California
MPW

A Beyoncé song gave Levi’s a golden opportunity. Here’s how the CEO made it a campaign

By
October 16, 2024
An Autumn favorite hot drink, the pumpkin spice flavored coffee, tea, or chai, complete with fresh pumpkins and whipped cream topping. Cinnamon sticks, ginger, cloves, and allspice surround the mug of spicy warm goodness. Rustic wood table.
Lifestyle

How clever marketing turned pumpkin spice into an autumn sensation

By Anne Jolly and The Associated Press
October 15, 2024
The real reason for Shein’s success? A cognitive bias known as ‘temporal discounting’
Commentary

The real reason for Shein’s success? A cognitive bias known as ‘temporal discounting’

By
October 15, 2024
The 100k+ club: High-earning women thank the sports of their childhoods
MPW

The 100k+ club: High-earning women thank the sports of their childhoods

By
October 15, 2024

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