Marketing

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The OpenAI logo and the Google logo in the background
Retail

Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’

By
May 10, 2025
Young woman shops for chocolate in grocery store.
Success

Inside the small business success story of Tony’s Chocolonely, which rakes in $230 million yearly thanks to influencers and Gen Z values

By
April 19, 2025
Trump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard
Commentary

Trump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard

By Katherine Melchior Ray and Nataly Kelly
April 7, 2025
How I came to understand Taylor Swift—and what she gets right about success
Commentary

How I came to understand Taylor Swift—and what she gets right about success

By
April 3, 2025
Photo of Wayne Griffiths
Companies

The mastermind behind Europe’s hottest new car brand is leaving Volkswagen in a shock departure

By
April 1, 2025
Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along
Commentary

Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along

By
March 7, 2025
Gen Z consumer takes picture of Jellycat in store.
Success

Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy

By
February 16, 2025
Stagwell CEO Mark Penn
Commentary

Stagwell CEO: Journalism is being drained by overzealous brand safety censorship

By
February 6, 2025
J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game.
Success

Meet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull

By
February 5, 2025
Sebastian Siemiatkowski, chief executive officer of Klarna.
Success

Klarna’s CEO warns AI is already capable of doing any human job—and his company is already living it

By
February 3, 2025
Super Bowl 2024 aerial shot
Success

These companies got the most bang for their buck with the most memorable Super Bowl ads, marketing exec says

By Marketing Brew and Alyssa Meyers
January 31, 2025
Spending $10 million on a Super Bowl ad…is like buying a giant billboard that faces the wrong way
Commentary

Spending $10 million on a Super Bowl ad…is like buying a giant billboard that faces the wrong way

By
January 28, 2025
Dunlap Hollow's "The Cave" property, nestled in the Ohio wilderness.
Success

Meet the 34-year-old engineer who quit his day job to transform a cave into a vacation rental—now it’s booked out a year in advance, raking in over $700,000 a year

By
January 19, 2025
Duncan Wardle
Commentary

How I sent Buzz Lightyear to space—and what it taught me about innovation 

By
December 12, 2024
John Lennon and Yoko Ono in Apple ad
Retail

NYC marketing titans behind ‘Got Milk’ and ‘Think Different’ merge to form $30 billion agency that aims to influence everything you buy

By
December 9, 2024

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