Marketing

Page 13 of 42

Meditation app Calm boosted after sponsoring CNN’s election night coverage
Tech

Meditation app Calm boosted after sponsoring CNN’s election night coverage

By
November 13, 2020
Procter & Gamble shows that increasing spending during a recession is worth it
Retail

Procter & Gamble shows that increasing spending during a recession is worth it

By
October 20, 2020
This picture taken on September 28, 2020 shows the logo of the social network Instagram on a smartphone, in Toulouse, southwestern France.
Tech

Influencers beware: The U.K. is cracking down on undisclosed Instagram shilling

By
October 16, 2020
What corporate America’s top CMOs have learned about marketing in a pandemic
MPW

What corporate America’s top CMOs have learned about marketing in a pandemic

By
September 18, 2020
investing in Tik Tok despite looming shutdown and being banned in the US.
Commentary

Why brands should use TikTok—even if it’s at risk of being banned

By
July 17, 2020
Busch Light Apple lampoons iPhone-maker in new commercial
Tech

Busch Light Apple lampoons iPhone-maker in new commercial

By
July 14, 2020
Bozoma “Boz” Saint
MPW

Bozoma Saint John joins Netflix as CMO

By
June 30, 2020
Marketing strategies during the pandemic should be focused on building relationships
Retail

Marketing strategies during the pandemic should be focused on building relationships

By
June 19, 2020
How retailers retooled podcasts to connect with customers and staff during the coronavirus pandemic
Retail

How retailers retooled podcasts to connect with customers and staff during the coronavirus pandemic

By
April 26, 2020
Land O'Lakes CEO Beth Ford wants the company to focus on its farmer-owned roots.
Retail

Land O’Lakes wants to introduce you to the farmer behind your butter

By
February 6, 2020
Super Bowl ads streaming 5g
Commentary

Why Super Bowl ads still matter in the streaming age

By
January 31, 2020
OPE.02.20.Strength-and-Stature
Magazine

Understanding the 2020 election as brand marketing

By
January 21, 2020
A worker drives a tricycle to deliver packages to customers in Shenyang in China's northeastern Liaoning province on November 14, 2019. (Photo by STR / AFP) / China OUT (Photo by STR/AFP via Getty Images)
International

U.S. brands think they understand China’s market, but a new report says they don’t

By
January 17, 2020
Airbnb Open LA - Day 1
Retail

Casper influencers move mattresses, but the IPO filing says they’re not all sweet dreams

By Sarah Frier and Bloomberg
January 11, 2020
The Bell Lobby Bag
Retail

My Night at the Taco Bell Hotel (a.k.a. Hanging With the Influencers)

By
August 18, 2019

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