Marketing

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7 key business lessons from Peloton’s breakout year
Leadership

7 key business lessons from Peloton’s breakout year

By
February 10, 2021
Photo of actor Jon Hamm who played ad man Don Draper on "Mad Men"
Newsletters

Can A.I. bring back the three-martini lunch?

By
February 2, 2021
How public health ads that incite fear can backfire
Health

How public health ads that incite fear can backfire

By Eric Berger and Kaiser Health News
January 16, 2021
Marketers can’t predict what you’ll buy—even if they use A.I.
Commentary

Marketers can’t predict what you’ll buy—even if they use A.I.

By
January 2, 2021
Commentary-Email Security-false claims
Commentary

The email security market is littered with false claims. How to fix it

By
November 27, 2020
Portrait Lord Leverhulme
Newsletters

Sometimes the simplest uses of A.I. are the best

By
November 24, 2020
Meditation app Calm boosted after sponsoring CNN’s election night coverage
Tech

Meditation app Calm boosted after sponsoring CNN’s election night coverage

By
November 13, 2020
Procter & Gamble shows that increasing spending during a recession is worth it
Retail

Procter & Gamble shows that increasing spending during a recession is worth it

By
October 20, 2020
This picture taken on September 28, 2020 shows the logo of the social network Instagram on a smartphone, in Toulouse, southwestern France.
Tech

Influencers beware: The U.K. is cracking down on undisclosed Instagram shilling

By
October 16, 2020
What corporate America’s top CMOs have learned about marketing in a pandemic
MPW

What corporate America’s top CMOs have learned about marketing in a pandemic

By
September 18, 2020
investing in Tik Tok despite looming shutdown and being banned in the US.
Commentary

Why brands should use TikTok—even if it’s at risk of being banned

By
July 17, 2020
Busch Light Apple lampoons iPhone-maker in new commercial
Tech

Busch Light Apple lampoons iPhone-maker in new commercial

By
July 14, 2020
Bozoma “Boz” Saint
MPW

Bozoma Saint John joins Netflix as CMO

By
June 30, 2020
Marketing strategies during the pandemic should be focused on building relationships
Retail

Marketing strategies during the pandemic should be focused on building relationships

By
June 19, 2020
How retailers retooled podcasts to connect with customers and staff during the coronavirus pandemic
Retail

How retailers retooled podcasts to connect with customers and staff during the coronavirus pandemic

By
April 26, 2020

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