Marketing
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AIMarketing leaders say AI is rewriting how brands reach Gen Z and millennials: ‘Forget what you know; learn this’
By Jessica CoacciOctober 21, 2025
C-SuiteJ. Crew CEO bought her first interview suit at the iconic retailer. Now she wants to capitalize on nostalgia
By Nino PaoliOctober 20, 2025
North AmericaSharpie is resurrecting a cult classic after devotees like Kansas City Chiefs coach Andy Reid clamored for this long-beloved marker
By Nino PaoliOctober 20, 2025
By Ruth UmohOctober 6, 2025
CybersecurityI tried the viral AI ‘Friend’ necklace everyone’s talking about—and it’s like wearing your senile, anxious grandmother around your neck
By Eva RoytburgOctober 3, 2025
Arts & EntertainmentTaylor Swift and ‘productive paranoia’: HBR breaks down the hustle and mindset that built a $1.6B net worth and a generational musician
By Ashley LutzSeptember 30, 2025
Big TechSamsung confirms it will begin showing you advertisements on your $1,800-plus refrigerator’s screen
By Sasha RogelbergSeptember 19, 2025
RetailNike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
By Sydney Lake and Nick LichtenbergSeptember 5, 2025
RetailStarbucks hops on the health craze with protein coffee weight-loss influencers had been concocting in its drive thru for months
By Nino PaoliSeptember 4, 2025
Arts & EntertainmentShay Mitchell, John Legend, and other A-list celebrities lean on these ‘incubators’ to build their multimillion-dollar brands
By Natalie JarveySeptember 1, 2025
CommentaryI’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
By Katya VarbanovaAugust 29, 2025
Politics‘Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover
By Nino PaoliAugust 24, 2025
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