Marketing

Late July and Nixie founder Nicole Bernard Dawes
Success

Founder of $100 million company says she quit her day job to rebuild her father’s Cape Cod chip empire—and there ‘wasn’t time’ to worry about nepotism

By
October 26, 2025
Marketing leaders say AI is rewriting how brands reach Gen Z and millennials: ‘Forget what you know; learn this’ 
AI

Marketing leaders say AI is rewriting how brands reach Gen Z and millennials: ‘Forget what you know; learn this’ 

By
October 21, 2025
Libby Wadle, Chief Executive Officer, J.Crew Group, speaks at Fortune's Most Powerful Women Summit on Wednesday.
C-Suite

J. Crew CEO bought her first interview suit at the iconic retailer. Now she wants to capitalize on nostalgia

By
October 20, 2025
Head coach Andy Reid of the Kansas City Chiefs coaches from the sidelines during the game against the Detroit Lions at Arrowhead Stadium on October 12, 2025 in Kansas City, Missouri.
North America

Sharpie is resurrecting a cult classic after devotees like Kansas City Chiefs coach Andy Reid clamored for this long-beloved marker

By
October 20, 2025
Hannah Kelly, Resy CMO
C-Suite

Meet the Resy CMO using data to shape your next great meal

By
October 16, 2025
Julia White, the red-headed CMO of AWS, speaks into a podcast microphone at Amazon's studio.
C-Suite

How AWS’s CMO plans to turn marketing into a measurable revenue engine

By
October 6, 2025
Eva Roytburg shows off her friend.com necklace in front of a poster advertising the friend
Cybersecurity

I tried the viral AI ‘Friend’ necklace everyone’s talking about—and it’s like wearing your senile, anxious grandmother around your neck

By
October 3, 2025
Taylor Swift
Arts & Entertainment

Taylor Swift and ‘productive paranoia’: HBR breaks down the hustle and mindset that built a $1.6B net worth and a generational musician

By
September 30, 2025
A man opens up a refrigerator door, which has a display screen on it.
Big Tech

Samsung confirms it will begin showing you advertisements on your $1,800-plus refrigerator’s screen

By
September 19, 2025
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Retail

Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history

By Sydney Lake and Nick Lichtenberg
September 5, 2025
Davenport, Florida, Starbucks Coffee, outside exterior drive thru through.
Retail

Starbucks hops on the health craze with protein coffee weight-loss influencers had been concocting in its drive thru for months

By
September 4, 2025
Actor Shay Mitchell
Arts & Entertainment

Shay Mitchell, John Legend, and other A-list celebrities lean on these ‘incubators’ to build their multimillion-dollar brands

By
September 1, 2025
I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
Commentary

I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire

By
August 29, 2025
Banksy-style posters of a protester throwing a sandwich on August 21, 2025 in Washington, DC.
Politics

‘Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover

By
August 24, 2025
President Donald Trump and Robert F. Kennedy Jr. shake hands during a campaign rally in Glendale, Arizona in 2024.
Law

Exclusive: MAHA is reshaping Amazon’s Whole Foods and other consumer packaged goods companies’ supply chains more than tariffs right now, manufacturing platform CEO says

By
August 19, 2025

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