Titans of industry like Salesforce, Microsoft, and Intel have all been slashing staff, and employees are hand-wringing about being next on the chopping block. Donald King, a 26-year-old who built AI agents for PwC, never thought he’d be the next one out the door—but he soon realized why consultants are called “hatchet men.”
After graduating with a degree in finance from the University of Texas at Austin in 2021, King landed a job at one of the “Big Four” consulting giants: PwC. He packed his bags and moved to New York to start his role as an associate in technology consulting, working with major clients, including Oracle, during his first year. But everything changed when PwC announced a $1 billion investment in AI; King was already intrigued by the tech, so he pitched himself to join the company’s AI factory team. Working 60 to 80 hours a week, he immersed himself in the tech, even throwing knowledge-sharing AI agent block parties within the firm that drew up to 250 participants. King logged a ton of hours—sometimes at the expense of his weekends—but was confident he was excelling in his role as a product manager and data scientist.
“I was coding and managing a team onshore and offshore. It was crazy, it’s like, ‘Give this 24-year-old millions of dollars of salary spent per month to build AI agents for Fortune 500 [companies],’” King tells Fortune. “[It was] my dream job … I won first place in this OpenAI hackathon across the entire firm.”
Although King was proving himself as a key AI talent for PwC, he did begin to question the impact of his work. The AI agents King was building for major corporations could undoubtedly automate swaths of human roles—perhaps even entire job departments. One Microsoft Teams agent his group created mimicked an actual person, and King was a little spooked.
“We had a late night call with all the boys that are building this thing, like, ‘What the hell are we building right now?’” King says. “Just saying, ‘Treat them like humans’ is probably not the best way to think about it.”
Behind the scenes, a layoff was brewing—but this time, for King. In October 2024, just eight months into his final role at PwC, the Gen Zer presented his winning project from the OpenAI hackathon: a fleet of AI agents that automated manual tasks. King was proud and felt confident in his place at the firm, but two hours later, PwC called King to inform him he was being laid off. The 26-year-old recorded the meeting and posted it on TikTok, racking up more than 75,000 likes and 2.1 million views. Commenters under his videos expressed shock that King would be let go after winning the hackathon.
“I thought I was safe, especially after I won first place,” King says. “I just got a little blindsided.”
King clarifies he doesn’t think there were any “nefarious” intentions behind his layoff, reasoning he was likely a random staffer dismissed after the firm had overhired in previous years. However, he does connect the dots between the AI agents he built for PwC customers and the layoffs that soon ensued at those client companies.
Fortune reached out to PwC for comment.
King believes his AI agents may have been connected to layoffs
While King doesn’t believe his former role at PwC was automated, he recognizes that the AI agents he built likely had an impact on others. The year after his layoff, King observed that some of the Fortune 500 clients he served were implementing staffing cuts. Those AI agents he helped create may have had a hand in the layoffs.
“It’s 100% connected,” King says. “I knew that consulting was a hatchet-man type job, I knew you’re going in to potentially lay people off, but I didn’t think it was going to be like this.”
While King believes AI agents are akin to the reasoning power of a 5-year-old, they still know “all the corpus of information in the world” and can automate mundane tasks. Oftentimes, that means entry-level jobs are most at risk of being disrupted.
“It’s automating tasks, 100%, those are gone,” King says. “If your job is doing those menial types of things, if you’re just emailing a spreadsheet back and forth, you can kiss your job goodbye.”
Pivoting to his new life purpose: Founding a marketing agency
While being on PwC’s AI team may have once been his dream job, the layoff didn’t crush his spirit.
“I’m grateful for it happening … It was the worst thing that ever happened to me, but then it turned into the best thing,” King says. “Overall, [I’m] very grateful that I got laid off.”
In the aftermath of being let go, King says he was inundated with job offers from major tech companies to join their AI operations. However, the scrappy young entrepreneur sidelined the idea of returning to a nine-to-five gig; instead, King started his own marketing agency, AMDK. The business officially launched in December last year, less than two months after he was laid off from PwC.
So far, King says, AMDK has roped in clients ranging from small companies to billion-dollar enterprises, many of whom are looking for AI agents of their own. His end goal is to build a swarm of agents that help companies with their back-end operations—but after his experience on PwC’s AI team, he says he’s being cautious about the ramifications of his creations. He’s still learning the ropes of entrepreneurship, but wouldn’t trade the highs and lows for a salaried corporate job.
“This is my purpose in life, versus this is someone else’s purpose,” King says. “[I’m] way happier.”
