influencers
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SuccessBillionaire YouTuber MrBeast says he actually has ‘very little money’ and is borrowing cash from his mom to pay for his wedding
By Eleanor PringleJune 3, 2025
RetailBrands could start shunning AI for social media marketing and advertising, instead using their feeds to show off ‘proof of reality,’ consultant says
By Jennimai Nguyen and Marketing BrewMay 23, 2025
SuccessTony’s Chocolonely: The small chocolate business became a $230 million success story by focusing on two things
By Emma BurleighMay 13, 2025
Arts & EntertainmentExclusive: Bustle Group’s Nylon is launching a free, invite-only club for ‘young tastemakers’ that aims to reinvent media business models
By Allie GarfinkleMay 6, 2025
SuccessGen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in
By Emma BurleighApril 26, 2025
SuccessInside the small business success story of Tony’s Chocolonely, which rakes in $230 million yearly thanks to influencers and Gen Z values
By Emma BurleighApril 19, 2025
By Lily Mae LazarusApril 7, 2025
By Eleanor PringleMarch 28, 2025
CommentaryAI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money
By Sunny DhillonMarch 24, 2025
SuccessA 25-year-old content creator turned a layoff into an opportunity. Now an influencer on LinkedIn, she says the platform can be more profitable than TikTok
By Emma BurleighMarch 16, 2025
LeadershipUnilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’
By Prarthana PrakashMarch 11, 2025
By Lucas Shaw, Aisha Counts and BloombergMarch 11, 2025
SuccessMrBeast is the world’s top YouTuber with an $85 million empire—but he says the average person ‘would be miserable’ living his life
By Emma BurleighMarch 6, 2025
By Eleanor PringleFebruary 21, 2025
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