influencers

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YouTuber Jimmy Donaldson, known as Mr. Beast.

MrBeast is the world’s top YouTuber with an $85 million empire—but he says the average person ‘would be miserable’ living his life

By Emma Burleigh

March 6, 2025

Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.

MrBeast says he built his $700M YouTube empire on the ‘purple cow effect’

By Eleanor Pringle

February 21, 2025

Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok

Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok

February 14, 2025

Jake Paul sits among of a row of people, looking up

More than 7,400 influencers applied for White House press credentials after Trump administration calls for ‘new media voices’

By Sasha Rogelberg

January 31, 2025

Students attend a class on media literacy at the Hiidenkiven Koulu school on November 19, 2024 in Helsinki, Finland.

Finland teaches 6-year-olds how to spot disinformation—and they might be better at it than you

By AFP and Hallie Steiner

January 29, 2025

TikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos

TikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos

By Orianna Rosa Royle

January 21, 2025

Young man and woman stand in front of ring light camera to record video

TikTok influencers threaten to not pay their taxes if the app gets banned

January 17, 2025

TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’

TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’

By Marketing Brew and Katie Hicks

January 16, 2025

Ms. Rachel, Youtube star creating educational videos for toddlers.

YouTube star Ms. Rachel built her multimillion dollar empire by entertaining toddlers online. Now, she’s scored a deal with Netflix

By Emma Burleigh

January 16, 2025

Shafira Huang

Lone thief pulls off ‘brazen’ $12.5M jewelry heist targeting millionaire London socialite’s luxury collection

By AFP

December 31, 2024

Woman in white, one-shouldered top and red jacket

Tragic death of a 34-year-old Disney influencer raises the alarm about dangers of living with food allergies

By Beth Greenfield

December 9, 2024

Influencers behind viral ‘Birds Aren’t Real’ phenomenon resurrect the defunct Enron brand and are using it to sell T-shirts

By Marco Quiroz-Gutierrez

December 4, 2024

More people are dropping out of the creator economy as those at the top get a bigger share of brand deals

November 17, 2024

John Paulson

Billionaire investor John Paulson shies away from Trump’s Treasury due to ‘complex financial obligations’

November 12, 2024

Martha Stewart, the original influencer, says she hates the ‘trad wife’ trend that’s pervaded social media

Martha Stewart, the original influencer, says she hates the ‘trad wife’ trend that’s pervaded social media

By Chloe Berger

November 12, 2024

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