influencers

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people filming an advertisement
Retail

Brands could start shunning AI for social media marketing and advertising, instead using their feeds to show off ‘proof of reality,’ consultant says

By Jennimai Nguyen and Marketing Brew
May 23, 2025
Tony’s Chocolonely: The small chocolate business became a $230 million success story by focusing on two things
Success

Tony’s Chocolonely: The small chocolate business became a $230 million success story by focusing on two things

By
May 13, 2025
Exclusive: Bustle Group’s Nylon is launching a free, invite-only club for ‘young tastemakers’ that aims to reinvent media business models
Arts & Entertainment

Exclusive: Bustle Group’s Nylon is launching a free, invite-only club for ‘young tastemakers’ that aims to reinvent media business models

By
May 6, 2025
Gen Alpha kid plays on phone.
Success

Gen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in

By
April 26, 2025
Young woman shops for chocolate in grocery store.
Success

Inside the small business success story of Tony’s Chocolonely, which rakes in $230 million yearly thanks to influencers and Gen Z values

By
April 19, 2025
person using a phone with social media app icons in the background
Leadership

The road to CEO enters its influencer era. How social media is reshaping leadership

By
April 7, 2025
Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.
Tech

MrBeast told Mark Zuckerberg the first thing he would change if he ran Meta—and the CEO agreed

By
March 28, 2025
AI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money
Commentary

AI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money

By
March 24, 2025
Valerie Chapman.
Success

A 25-year-old content creator turned a layoff into an opportunity. Now an influencer on LinkedIn, she says the platform can be more profitable than TikTok

By
March 16, 2025
Fernando Fernandez
Leadership

Unilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’

By
March 11, 2025
YouTube’s biggest star MrBeast makes more money from chocolate than videos
Finance

YouTube’s biggest star MrBeast makes more money from chocolate than videos

By Lucas Shaw, Aisha Counts and Bloomberg
March 11, 2025
YouTuber Jimmy Donaldson, known as Mr. Beast.
Success

MrBeast is the world’s top YouTuber with an $85 million empire—but he says the average person ‘would be miserable’ living his life

By
March 6, 2025
Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.
Success

MrBeast says he built his $700M YouTube empire on the ‘purple cow effect’

By
February 21, 2025
Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok
Commentary

Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok

By
February 14, 2025
Jake Paul sits among of a row of people, looking up
Politics

More than 7,400 influencers applied for White House press credentials after Trump administration calls for ‘new media voices’

By
January 31, 2025

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