Gen Z
SuccessBud Light isn’t the only beer brand struggling: Gen Z’s prohibition vibes are souring the future of beer as we know it
By Sasha RogelbergFebruary 14, 2024
NewslettersGen Z workers think their employers don’t care about their career growth, so they’re turning to ChatGPT for job advice
By Paige McGlauflin and Emma BurleighFebruary 13, 2024
SuccessDespite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’
By Sydney LakeFebruary 12, 2024
SuccessGen Z and millennials are trying to dodge layoffs by turning to low-paid but ‘stable’ government jobs
By Orianna Rosa RoyleFebruary 12, 2024
RetailEurope’s economic crisis has obliterated Gen Z and millennial drinking habits—and it might be kicking off a long-term sobriety movement
By Ryan HoggFebruary 12, 2024
SuccessDolly Parton’s advice for running her sprawling business empire at 78: ‘Rely on “higher wisdom,” look your best, and don’t boss anyone around’
By Eleanor PringleFebruary 12, 2024
Success‘The kids are all on TikTok or the internet and understand therapy speak’: Gen Zers’ parents recoil from school mental health treatment
By Michael Elsen-Rooney, Chalkbeat and The Associated PressFebruary 11, 2024
By Nick LichtenbergFebruary 11, 2024
SuccessFeel the burn(out): Millennials are aging from bright-eyed ‘hustle culture’ workers into exhausted middle managers
By Chloe BergerFebruary 10, 2024
RetailPuma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry
By Ryan HoggFebruary 10, 2024
SuccessGen Z—not baby boomers—are most afraid of AI because they haven’t experienced any other tech booms, recruitment expert says
By Orianna Rosa RoyleFebruary 10, 2024
FinanceGen Z’s thirst for the NYC lifestyle drives vacancy rates to the historic low of 1.4%—unseen since the ‘Mad Men’ era of 1968
By Sydney LakeFebruary 9, 2024
SuccessMinneapolis mayor calls remote workers ‘losers’ who sit at home with a ‘nasty cat blanket, diddling on their laptop’
By Sasha RogelbergFebruary 9, 2024
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