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Gen Z

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Someone types on a laptop, which displays the generative AI chat bot ChatGPT on the screen.
Newsletters
Gen Z workers think their employers don’t care about their career growth, so they’re turning to ChatGPT for job advice
By Paige McGlauflin and Emma BurleighFebruary 13, 2024
Young man looking at his phone
Success
Despite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’
By Sydney LakeFebruary 12, 2024
Young businesswoman using a digital tablet outdoors
Success
Gen Z and millennials are trying to dodge layoffs by turning to low-paid but ‘stable’ government jobs
By Orianna Rosa RoyleFebruary 12, 2024
Europe’s economic crisis has obliterated Gen Z and millennial drinking habits—and it might be kicking off a long-term sobriety movement
Retail
Europe’s economic crisis has obliterated Gen Z and millennial drinking habits—and it might be kicking off a long-term sobriety movement
By Ryan HoggFebruary 12, 2024
Teen mental health
Success
‘The kids are all on TikTok or the internet and understand therapy speak’: Gen Zers’ parents recoil from school mental health treatment
By Michael Elsen-Rooney, Chalkbeat and The Associated PressFebruary 11, 2024
Yanis Varoufakis
Finance
Did capitalism already die and nobody noticed? Yanis Varoufakis thinks so
By Nick LichtenbergFebruary 11, 2024
Feel the burn(out): Millennials are aging from bright-eyed ‘hustle culture’ workers into exhausted middle managers
Success
Feel the burn(out): Millennials are aging from bright-eyed ‘hustle culture’ workers into exhausted middle managers
By Chloe BergerFebruary 10, 2024
Exterior of a Puma store.
Retail
Puma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry
By Ryan HoggFebruary 10, 2024
an outdated computer
Success
Gen Z—not baby boomers—are most afraid of AI because they haven’t experienced any other tech booms, recruitment expert says
By Orianna Rosa RoyleFebruary 10, 2024
Three Gen Z women walking through New York City
Finance
Gen Z’s thirst for the NYC lifestyle drives vacancy rates to the historic low of 1.4%—unseen since the ‘Mad Men’ era of 1968
By Sydney LakeFebruary 9, 2024
Jacob Frey is wearing a blue dress shirt and gesturing with a microphone in his hand.
Success
Minneapolis mayor calls remote workers ‘losers’ who sit at home with a ‘nasty cat blanket, diddling on their laptop’
By Sasha RogelbergFebruary 9, 2024
Gen Z grad with 2 degrees breaks down in tears sharing the responses she received from minimum wage employers after handing out her résumé in New York
Success
Gen Z grad with 2 degrees breaks down in tears sharing the responses she received from minimum wage employers after handing out her résumé in New York
By Orianna Rosa RoyleFebruary 9, 2024
Coca-Cola Spice
Retail
Coca-Cola is making a play for Gen Z with spicy soda. Here’s a look back at past bizarre flavors, including its apathetic bid for Gen X
By Sasha RogelbergFebruary 8, 2024
Young adults set an earlier bedtime as they navigate economic fatigue, wellness trends, and a loneliness epidemic
Success
Young adults set an earlier bedtime as they navigate economic fatigue, wellness trends, and a loneliness epidemic
By Chloe BergerFebruary 8, 2024
Gen Zer
Personal Finance
One in 4 Gen Zers say tax stress could drive them to therapy. Blame their love affair with crypto—or the passions of youth
By Sasha RogelbergFebruary 7, 2024
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Personal Finance
As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’placeholder alt text
By Eleanor PringleSeptember 3, 2026
Success
He failed the military pilot eye test—so he built a $1 million-a-day traffic company and bought flying lessons. Now he’s Top Gun’s stunt pilot placeholder alt text
By Orianna Rosa RoyleSeptember 4, 2026
Success
Despite being a multimillionaire, Suze Orman still cooks at home whenever possible—and says eating out is one of the biggest wastes of moneyplaceholder alt text
By Preston ForeSeptember 2, 2026
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