• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Successremote work

Minneapolis mayor calls remote workers ‘losers’ who sit at home with a ‘nasty cat blanket, diddling on their laptop’

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
February 9, 2024, 3:11 PM ET
Jacob Frey is wearing a blue dress shirt and gesturing with a microphone in his hand.
Minneapolis Mayor Jacob Frey wants to increase downtown foot traffic after slow post-pandemic recovery.Stephen Maturen—Getty Images

Minneapolis Mayor Jacob Frey is trying a unique strategy to get remote workers to return downtown: insulting them.

Recommended Video

“I don’t know if you saw this study the other day,” Frey told an audience of 1,000 at Minneapolis Downtown Council’s annual meeting on Wednesday. “What this study clearly showed … is that when people who have the ability to come downtown to an office don’t — when they stay home sitting on their couch, with their nasty cat blanket, diddling on their laptop — if they do that for a few months, you become a loser!”

The comment was a “complete joke” and the study was made-up, the Minneapolis mayor’s office told Fortune, but there are serious facts to back up Frey’s worry about the impact of remote work on Minneapolis’ downtown economy.

Minneapolis ranked 64th among 66 cities in downtown recovery from the pandemic, University of Toronto’s School of Cities reported in October. Visitors to the downtown area were 56% of what they were pre-COVID, according to cell phone use data collected through the study.

Along with the collapse of large retailers in the area, the Minneapolis Foundation-commissioned “Downtown Next” report from December attributed the city’s slow recovery to remote work, which “brought tectonic shifts to the daily office population.” 

But besides pushing to convert downtown empty office buildings into retail and residential spaces and building pedestrian skyways, Minneapolis must address the lack of pull factors drawing young people into the city center, the report warned.

“Unless working, youth downtown have been relegated to ‘hanging out’ in the public realm, reinforcing fear about their presence,” it read.

This is a particularly big issue for Minneapolis, which, along with St. Paul, is the most desirable location for Gen Z. Over 23,000 Zoomers moved to the Twin Cities from another state in 2022, according to Business Journal analysis of Census Bureau data. 

It’s one thing to want to lure Gen Z downtown, but what happens when they don’t want to leave their houses?

Gen Z prefers laptop diddling and nasty cat blankets to going out

Despite young people being drawn to Minneapolis’ community of young professionals and low unemployment rate, they’re still complaining about it being too expensive. Most young renters reported spending over 30% of their income on housing. It’s a trend that’s replicated across the country, leading Gen Z to be more careful about how they spend their money. That means less going out and more staying in.

Almost three in four Zoomers adjusted spending habits due to high prices, BofA’s 2023 Better Money Habits Survey reported, which included not eating out or buying new clothes. Nearly all of the survey’s participants wanting to curtail spending habits planned to do so for the entire year.

Gen Z’s money anxiety has created a culture of staying in and getting to bed early. Instead of going out to drink, they’ll imbibe or consume cannabis in the comfort of their homes — but their interest in booze lags behind older generations. In addition to citing personal finances for their homebody practices, Gen Z is also wary of the health and wellness concerns around drinking alcohol, and pandemic-induced social anxiety has stoked their introverted tendencies. 

For young people who do want to go out, there’s fewer options available, as ”third places” such as bars, cafes, and parks have dwindled, creating fewer opportunities for connection and fanning the flames of Gen Z’s loneliness epidemic that keeps them feeling isolated and staying in. 

There is some hope for cities relying on young people to revive sleepy downtowns. Some millennials and Gen Zers have given up on saving for retirement; instead, they want to travel, go to concerts, or enjoy spending sprees. If Minneapolis’ mayor can’t convince people to return to the workplace, maybe he can convince young people to spend more — starting with a new cat blanket.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Shaquille O'Neal
SuccessEducation
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: ‘Your character will take you further than your resume’
By Preston ForeMay 20, 2026
2 hours ago
Svenja Gudell, Chief Economist, Indeed
SuccessWorkplace Innovation Summit
Indeed chief economist says the sectors most exposed to AI are seeing a big growth in job demand
By Emma BurleighMay 19, 2026
20 hours ago
Tom Brady wearing commencement regalia behind a podium at Georgetown University
SuccessCareers
Tom Brady tells Gen Z to treat their careers like the Super Bowl: ‘You may only get one chance to impress your boss or land a promotion’
By Preston ForeMay 19, 2026
1 day ago
$30 billion Twilio CEO wakes at 4:30 a.m., works Sundays and runs laps around his house between meetings to blow off steam
SuccessDay in the Life of a CEO
$30 billion Twilio CEO wakes at 4:30 a.m., works Sundays and runs laps around his house between meetings to blow off steam
By Orianna Rosa RoyleMay 19, 2026
1 day ago
Jeff Bezos wearing a cowboy hat and goggles
SuccessCareers
Will the future of work for Gen Z include space? Tech leaders predict space work and travel could be just a decade away
By Preston ForeMay 19, 2026
1 day ago
reorgs
CommentaryRestructuring
We found the real reason 70% of transformations fail
By Julia Dhar, Kristy R. Ellmer and Philip JamesonMay 19, 2026
1 day ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
20 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
8 days ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
3 days ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
2 days ago
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
Personal Finance
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
By Courtney Vinopal and HR BrewMay 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.