Gen Z

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Fired businesswoman with box of belongings
Success

Gen Zers are waving goodbye to ‘soul-sucking’ 9-to-5 jobs as social media convinces them to ditch corporate careers

By
March 1, 2024
Close-up of a young woman showing an older man something on her smart phone
Success

Gen Z and baby boomers can finally agree on something—neither is panicking about a financial crisis, new research shows

By
February 29, 2024
Celeste O'Connor, Sydney Sweeney, Dakota Johnson and Isabela Merced attend the World Premiere of Sony Pictures' "Madame Web."
Success

Dakota Johnson’s take on her ‘Madame Web’ castmates sums up the Gen Z vs. millennial divide in the workplace: ‘I love them … and they annoy me’ 

By
February 29, 2024
person at their desk with a laptop in front of them looking worried
Success

The rise of the freelancer: Gen Z are turning their backs on secure jobs as layoffs and AI scare them away from the traditional 9-to-5

By
February 28, 2024
A young man in front of a white brick background eats corn flakes from a glass bowl.
Retail

Kellogg and PepsiCo are urging Gen Z to eat Doritos and cereal for dinner

By
February 27, 2024
Israel embassy
Politics

25-year-old Air Force member livestreams setting himself on fire in protest of war in Palestine, dies of his injuries

By Michael Balsamo and The Associated Press
February 26, 2024
Gen Z grad who broke down in tears in viral TikTok résumé video has now set her sights on Hollywood
Success

Gen Z grad who broke down in tears in viral TikTok résumé video has now set her sights on Hollywood

By
February 25, 2024
Millennials and Gen Zers are worried about outliving their savings and are turning to hot-stock tips. But a comprehensive retirement plan drives better outcomes
Commentary

Millennials and Gen Zers are worried about outliving their savings and are turning to hot-stock tips. But a comprehensive retirement plan drives better outcomes

By
February 21, 2024
The bigger the age gap between managers and employees, the less productive they are, report shows
Success

The bigger the age gap between managers and employees, the less productive they are, report shows

By
February 16, 2024
Gen Z’s cost of living–induced sobriety drive is forcing U.K. nightclubs to shut, owner says
Lifestyle

Gen Z’s cost of living–induced sobriety drive is forcing U.K. nightclubs to shut, owner says

By
February 15, 2024
Hands showing diamond. Emerald.
Success

Lab-grown-obsessed Gen Zers and millennials are increasingly favoring gemstones over diamonds

By
February 15, 2024
Beer drinker
Success

Bud Light isn’t the only beer brand struggling: Gen Z’s prohibition vibes are souring the future of beer as we know it

By
February 14, 2024
Someone types on a laptop, which displays the generative AI chat bot ChatGPT on the screen.
Newsletters

Gen Z workers think their employers don’t care about their career growth, so they’re turning to ChatGPT for job advice

By Paige McGlauflin and Emma Burleigh
February 13, 2024
Young man looking at his phone
Success

Despite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’

By
February 12, 2024
Young businesswoman using a digital tablet outdoors
Success

Gen Z and millennials are trying to dodge layoffs by turning to low-paid but ‘stable’ government jobs

By
February 12, 2024

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