Fitness

Lifestyle Peloton’s relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one
BYChris Morris
Health Two researchers studied hundreds of fitness influencers and pinpointed how they game social media algorithms to grow their audience
BYAshley Roccapriore, Tim Pollock, and others
Lifestyle Tonal seeks fundraising valuing it at $500M, down from $1.9B, as home fitness industry struggles
BYKatie Roof and Bloomberg
Health This billionaire CEO skis 5 hours a day and ‘runs like a deer’. Now he has the same body fat percentage as peak Michael Phelps
BYEleanor Pringle
Life These A.I.-powered fitness products can make your at-home workouts more effective
BYKells McPhillips
Success Luxury fitness group Equinox rolled the dice on a controversial January advertising campaign—and the gamble is paying off
BYEleanor Pringle

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