As the days get shorter, it can be exceptionally challenging to find the motivation to hit the gym before or after work (especially considering the sun sets around 4 p.m.). Black Friday is the perfect time to bridge that gap!
Investing in a few pieces of workout and recovery equipment, like a walking pad or massage gun, can help you prioritize your exercise routine without sacrificing precious daylight in the gym. Now, enjoy discounts across the entire fitness industry.
Black Friday Deals
NordicTrack
Up to 40% off smart machines
Peloton
Enjoy price matching across the Peloton website
Sun Home Saunas
Save up to $1,500, plus free shipping
Rogue Fitness
Enjoy daily shipping deals
Terms and conditions apply. Deals reviewed November 4, 2026.
Black Friday Deals on Strength Equipment
Strength equipment certainly isn’t cheap, especially if you’re buying an entire set of weights. During this holiday weekend, save hundreds to upgrade your at-home gym.
- Bowflex: Save up to $1,200, plus free shipping
- Eleiko: Get free shipping on barbells
- Force USA: Shop Black Friday deals across the Force USA sport website
- Fringe Sport: Shop Fringe Sport sales right now
- REP Fitness: Shop deals on REP Fitness racks right now during rack week
- Rogue Fitness: Get daily shipping deals across Rogue’s entire website
- Titan Fitness: Get up to 65% off the Black Friday early access sale
Note that as of this writing, the exact end date for these deals was not disclosed.
Black Friday Deals on Cardio Equipment
Considering investing in one of the best treadmills on the market? Right now, you can get it at an excellent value, right in time for the new year.
- Aviron: Get financing for as little as 0% APR for 12 months
- Concept2: Stay tuned for Black Friday deals
- Horizon Fitness: Get up to $300 off, plus free shipping on bikes
- Merach: Shop daily new featured deals.
- NordicTrack: Get up to 40% off smart machines
- Peloton: Price matching across the Peloton website
- ProForm: Up to 25% off smart machines
- Sole: Free curbside shipping on every Sole machine
Note that as of this writing, the exact end date for these deals was not disclosed.
Black Friday Deals on Supplements
Supplements are a great way to enhance your workout routine, ensuring your muscles recover properly and energy levels stay high. While we do recommend getting as many nutrients as possible from whole foods, supplements can help bridge the gap when your day is full of meetings and tasks, leaving cooking by the wayside.
- Transparent Labs: Free shipping on orders $99+
- Swolverine: Stack, subscribe, and save 32%
- 1st Phorm: Free shipping on orders $150+
- Nutricost: 25% off your first tub
- Ritual: Up to 30% off
- Quince Supplements: Shop discounts across Quince supplements
Black Friday Deals on Recovery Equipment
Cold plunges and saunas are a great way to optimize your recovery routine. If you’re wanting to make wellness a part of your daily routine, shop discounts on the best recovery equipment right now.
- Heavenly Heat: Up to 26.1%
- HigherDOSE: Free shipping on orders $50+
- Hyperice: Stay tuned for Hyperice deals
- Redwood Outdoors: Shop the Black Friday sale now
- RLT Home: Subscribe to get a free mystery discount
- Nordic Wave: Get $250 off
- Plunge: Save 30% on plunges and 25% on saunas
- Polar Monkeys: Get 10% off now
- Renu Therapy: Free shipping on all cold plunges and saunas
- Sun Home Saunas: Up to $1,500 off, plus free shipping
- Sunlighten: Get up to $2,500 off, plus free shipping.
- Therabody: Free shipping and returns on all orders
- Tru Grit Fitness: Use code FIT2026 at checkout for savings
Why the Best Fitness Equipment Matters to Professionals
Hitting the gym after a long workday isn’t always a viable option, especially if you have additional tasks to wrap up at home. Having a few pieces of fitness equipment in a spare room or garage can help you stay consistent with your workout routine without the inconvenience of another stop on your commute.
How to Find the Best Black Friday Fitness Equipment Deals
To make sure you take full advantage of this holiday, we’ve gathered a list of tips and tricks to help you find the best equipment and save a few extra bucks (or hundred).
- Research products: Sales don’t last forever, so you might feel rushed to make a purchase during Black Friday. To avoid an impulse buy you’ll have to return later, we recommend you research exactly what kind of equipment you need a few days ahead of time.
- Consider your space: Fitness equipment can be pretty large, so before you buy a new machine, measure your home’s available space.
- Subscribe to newsletters: Subscribing to newsletters can be a pain, but they’re a great way to stay updated on sale info.
Fortune’s Final Thoughts
If you have a race coming up, or just want to put a premium on your wellness routine, upgrading your supplement cabinet or home gym can be a simple way to progress you toward your goals. Black Friday is a great time to finally make an investment in your health.
Frequently asked questions
When is the best time to buy fitness equipment?
Generally, holiday sales are an ideal time to buy fitness equipment because you may be able to snag valuable savings big-ticket items. Black Friday, Memorial Day, and Labor Day are all great options.
What fitness gear is on sale for Black Friday
You can find a deal on just about any type of fitness gear, including strength equipment, treadmills, cold plunges, and supplements.
What are the best gym deals for Black Friday?
Generally, Black Friday is a great time to invest in high-ticket gym equipment, as you can save hundreds of dollars. Squat racks, dumbbells, treadmill, and cold plunges see huge discounts during this holiday.