Brands

Taylor Swift hugs her boyfriend Travis Kelce on the field, wearing gloves and red lipstick.
Arts & Entertainment

‘Love Story’ for markets: Travis Kelce unveils American Eagle collection right after Taylor Swift engagement

By
August 27, 2025
Even McDonald’s CEO knows the fast-food giant is too expensive. Now he’s cutting prices to woo back cash-strapped consumers
Global

Even McDonald’s CEO knows the fast-food giant is too expensive. Now he’s cutting prices to woo back cash-strapped consumers

By
August 21, 2025
Kelly Cook
Success

The CEO of David’s Bridal buys clothes from Goodwill and eBay—but swears by private chefs on vacation

By
July 9, 2025
Kim Kardashian visits the Skims Summer Pop-Up Shop in the Channel Gardens at Rockefeller Center on May 16, 2023 in New York City.
Retail

Nike delays launch for new brand with Kim Kardashian’s Skims

By Kim Bhasin, Lily Meier and Bloomberg
June 19, 2025
The Fortune 500 in 1972: 116 consumer products in one beautiful collage
Magazine

The Fortune 500 in 1972: 116 consumer products in one beautiful collage

By
May 28, 2025
Apple is the world’s most valuable brand for the fourth year in a row
Finance

Apple is the world’s most valuable brand for the fourth year in a row

By
May 16, 2025
Trump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard
Commentary

Trump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard

By Katherine Melchior Ray and Nataly Kelly
April 7, 2025
Super Bowl commercials aim for easy laughs and nostalgia to avoid potential political missteps
Lifestyle

Super Bowl commercials aim for easy laughs and nostalgia to avoid potential political missteps

By Dee-Ann Durbin, Mae Anderson, Wyatte Grantham-Philips and The Associated Press
February 10, 2025
Worker in edgy outfit is on phone outside of office.
Success

Some Gen Zers are getting in trouble for not knowing how to dress at work—and experts say they’ve missed out on one huge fashion tip

By
January 26, 2025
Hiring manager greets applicant for job interview.
Leadership

How recruitment will change in 2025, according to top HR leaders from Hilton, PwC, and Ally Financial

By
January 7, 2025
Wooing the luxury consumer
Newsletters

Wooing the luxury consumer

By
December 16, 2024
Jaguar's new brand campaign aesthetic
Retail

Jaguar’s criticized radical rebranding makes consumers question how important products are to their identities

By Laurie Kellman and The Associated Press
November 25, 2024
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
Retail

Donald Trump has a new line of branded gear: guitars that cost up to $10,000

By Meg Kinnard and The Associated Press
November 21, 2024
Jaguar's new brand campaign aesthetic
Companies

Jaguar’s rebrand backfired and is being widely mocked—with even Elon Musk piling on

By
November 20, 2024
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
Success

More people are dropping out of the creator economy as those at the top get a bigger share of brand deals

By
November 17, 2024

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