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branding
branding
Page 3 of 8
Tech
Nokia is so annoyed people still think it makes phones that it redesigned its logo
By
Rafaela Lindeberg
and
Bloomberg
February 27, 2023
Leadership
‘We’re in a frenzy to be more agile’: How Kraft Heinz’s CEO is reviving Jell-O, Kool-Aid, and other famous longtime brands
By
Geoff Colvin
February 13, 2023
Newsletters
How century-old brand Whirlpool is leveraging design to map out its next 100 years
By
Nicole Gull McElroy
June 21, 2022
Newsletters
How DoorDash leveraged a customer problem to create its most successful feature yet
By
Nicole Gull McElroy
February 1, 2022
Newsletters
How Airbnb’s human-centered software design helped it win the pandemic
By
Nicole Gull McElroy
November 30, 2021
Tech
Beware Facebook, corporate name changes are risky. Remember Qwikster?
By
Marco Quiroz-Gutierrez
October 21, 2021
Newsletters
The 3 design principles that informed Coca-Cola’s latest rebrand
By
Nicole Gull McElroy
October 19, 2021
Tech
SurveyMonkey changes its name as it expands beyond surveys
By
Jonathan Vanian
June 9, 2021
Retail
Patriots’ QB Tom Brady Is Already Working on His Retirement Brand
By
Kate Bowers
October 24, 2019
Jingles All the Way: How Sonic Branding Is Helping Companies Get Heard in the Voice Computing Age
By
Jennifer Alsever
September 7, 2019
Retail
Women’s World Cup: Who’s Up for a Big Payday?
By
Kate Bowers
June 21, 2019
Magazine
Why Your Favorite Brand Names Are Starting to Look Like Math Problems
By
Aric Jenkins
April 27, 2019
IHOb No More: IHOP Says Its Burger-Rebranding Was Just a Gimmick
By
Kevin Kelleher
July 10, 2018
Retail
There’s a Secret Sticker on Every Label of Sailor Jerry Rum
By
Emily Price
January 16, 2018
MPW
Nascar Driver Julia Landauer Wants a Tampon on Her Race Car
By
Claire Zillman
November 14, 2017
Most Popular
Success
Millionaire Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was ‘gonna...
By
Preston Fore
Success
Multimillion-dollar restaurant CEO used to splurge on Range Rovers and McLarens—but he’s reining it in now because...
By
Emma Burleigh
Finance
CEO who ran tech unicorn once valued at $1.2 billion charged with fraud after allegedly spending millions on his...
By
Amanda Gerut