branding

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Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
Lifestyle

Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements

By
May 11, 2023
Why rebranding a corporation isn’t for the faint of heart
Leadership

Why rebranding a corporation isn’t for the faint of heart

By
April 20, 2023
Nokia is so annoyed people still think it makes phones that it redesigned its logo 
Tech

Nokia is so annoyed people still think it makes phones that it redesigned its logo 

By Rafaela Lindeberg and Bloomberg
February 27, 2023
‘We’re in a frenzy to be more agile’: How Kraft Heinz’s CEO is reviving Jell-O, Kool-Aid, and other famous longtime brands
Leadership

‘We’re in a frenzy to be more agile’: How Kraft Heinz’s CEO is reviving Jell-O, Kool-Aid, and other famous longtime brands

By
February 13, 2023
How century-old brand Whirlpool is leveraging design to map out its next 100 years
Newsletters

How century-old brand Whirlpool is leveraging design to map out its next 100 years

By
June 21, 2022
How DoorDash leveraged a customer problem to create its most successful feature yet
Newsletters

How DoorDash leveraged a customer problem to create its most successful feature yet

By
February 1, 2022
How Airbnb’s human-centered software design helped it win the pandemic
Newsletters

How Airbnb’s human-centered software design helped it win the pandemic

By
November 30, 2021
Beware Facebook, corporate name changes are risky. Remember Qwikster?
Tech

Beware Facebook, corporate name changes are risky. Remember Qwikster?

By
October 21, 2021
The 3 design principles that informed Coca-Cola’s latest rebrand
Newsletters

The 3 design principles that informed Coca-Cola’s latest rebrand

By
October 19, 2021
SurveyMonkey changes its name as it expands beyond surveys
Tech

SurveyMonkey changes its name as it expands beyond surveys

By
June 9, 2021
TB12 founders Tom Brady and Alex Guerrero
Retail

Patriots’ QB Tom Brady Is Already Working on His Retirement Brand

By
October 24, 2019
Close-up of a man adjusting sound on digital sound mixer.

Jingles All the Way: How Sonic Branding Is Helping Companies Get Heard in the Voice Computing Age

By
September 7, 2019
Sweden v USA: Group F - 2019 FIFA Women's World Cup France
Retail

Women’s World Cup: Who’s Up for a Big Payday?

By
June 21, 2019
Why Your Favorite Brand Names Are Starting to Look Like Math Problems
Magazine

Why Your Favorite Brand Names Are Starting to Look Like Math Problems

By
April 27, 2019
Restaurant Chains Applebee's And IHOP To Close Over 100 Stores

IHOb No More: IHOP Says Its Burger-Rebranding Was Just a Gimmick

By
July 10, 2018

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