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  2. Aunt Jemima

Aunt Jemima

The inside story behind Aunt Jemima’s new name
Retail

The inside story behind Aunt Jemima’s new name

By Beth Kowitt
February 11, 2021
Trademark law means that brands like Aunt Jemima with racist roots could have a second life.
Retail

Inside the cottage industry trying to revive Aunt Jemima and other brands with racist roots

By Beth Kowitt
December 8, 2020
Delivery Operations With PepsiCo.
Retail

‘Aunt Jemima’ family demands $2 billion cut of pancake business

By TIME
October 7, 2014
Delivery Operations With PepsiCo.
Management

Why it’s so hard for Aunt Jemima to ditch her unsavory past

By Claire Zillman
August 12, 2014
aunt jemima box
Retail

‘Aunt Jemima’ heirs sue Pepsi, Quaker Oats for $2 billion in royalties

By Tom Huddleston Jr.
August 11, 2014

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