Athletic Gear

Elliott Hill
Magazine

Nike is broken. Can Elliott Hill fix it?

By
January 23, 2025
david allemann
Features

On disrupted a loyal sneaker market. Now, the Roger Federer-backed brand has launched a ‘crazy’ $300 spray-on shoe

By
November 18, 2024
person standing outside an On store
Retail

The running market is hot—and it’s driving up sales of Roger Federer-backed On shoes

By
May 15, 2024
Adidas, Ye, and the death of DEI: A cautionary tale for corporate America
Features

Adidas, Ye, and the death of DEI: A cautionary tale for corporate America

By
April 26, 2024
Stef Reid of Great Britain competes in the Women's Long Jump
Retail

Paralympian criticizes Nike and Decathlon for refusing to sell single shoes after displaying amputee mannequins

By
April 11, 2024
Adidas sponsors the German national team
Companies

Adidas halts sale of some German national team jerseys following resemblance to Nazi SS logo

By
April 2, 2024
Under Armour’s ‘less is more’ strategy boosts profits and sends stock up 10%
Retail

Under Armour’s ‘less is more’ strategy boosts profits and sends stock up 10%

By
February 10, 2021
TB12 founders Tom Brady and Alex Guerrero
Retail

Patriots’ QB Tom Brady Is Already Working on His Retirement Brand

By
October 24, 2019
Lululemon Has Invested in a Cycling Apparel Startup
Retail

Lululemon Has Invested in a Cycling Apparel Startup

By
June 19, 2017
Lululemon Athletica Inc. Chief Executive Officer Laurent Potdevin At New Hong Kong Store
Retail

Lululemon CEO: The Future of Retail Is Bright

By
June 2, 2017
Lululemon Athletica Inc. Chief Executive Officer Laurent Potdevin At New Hong Kong Store
Retail

Lululemon To Close Most Tween-Focused Ivivva Stores

By
June 1, 2017
Lululemon Turns To Vice Media For Big Ad Push
Retail

Lululemon Turns To Vice Media For Big Ad Push

By
May 15, 2017
Nike Runner Narrowly Misses Shattering Two Hour Marathon Record

Nike Runner Narrowly Misses Shattering Two Hour Marathon Record

By
May 6, 2017
Portland Trail Blazers v Golden State Warriors - Game Two
Retail

Why Under Armour’s Slowing Footwear Growth Should Concern Investors

By
April 27, 2017
GERMANY-COMPANY-EARNINGS-ADIDAS-EUR-C1-FINAL
Retail

Exclusive: Adidas to Sponsor World OutGames

By
April 26, 2017

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