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athlete sponsorships
Conferences
After a ‘disrespectful’ exit from Nike during her pregnancy, America’s record Olympian has found home with Athleta: ‘They’re like my big sister’
BY
Jane Thier
Lifestyle
College football’s chase for TV money is dismantling century-old NCAA rivalries. ‘It’s all about money’
BY
Aman Kidwai
Finance
Endorsement deals trickle down from NCAA to high school sports
BY
Mark Gillispie
and
The Associated Press
Coca-Cola loses $4 billion in market value after Cristiano Ronaldo shuns Coke
BY
Marco Quiroz-Gutierrez
MPW
Why Serena Williams’ Pregnancy Will Probably Boost Her Corporate Sponsorship Deals
BY
Reuters
Olympics #LochteGate Means Lesser-Known Swimmers May Miss Their Pay Day
BY
Reuters
Retail
Why Nike Isn’t “Losing” The Olympics
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John Kell
International
In China’s Quest to Conquer World Soccer, Fans Are Feeling Left Behind
BY
Reuters
Nike Is Hinting That Maria Sharapova Could Return to the Fold
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Reuters
Retail
Why Jordan Spieth’s U.S. Open win was huge for Under Armour
BY
John Kell
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The housing market is so broken that many 40- and 30-something millennials have no choice but to build homes in their...
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