Starbucks

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Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’
Retail

Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’

By
January 30, 2025
Starbucks CEO Brian Niccol.
Finance

Starbucks’ new CEO reveals plans to overhaul strategy, slash menu items, and double stores in the U.S.

By
January 29, 2025
Starbucks CEO Brian Niccol
Retail

Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer

By
January 29, 2025
Apple tops the 2025 World’s Most Admired Companies list for the 18th year in a row
Magazine

Apple tops the 2025 World’s Most Admired Companies list for the 18th year in a row

By Matthew Heimer and Scott DeCarlo
January 29, 2025
Starbucks (SBUX) Q1 2025 Earnings Call Transcript

Starbucks (SBUX) Q1 2025 Earnings Call Transcript

By
January 28, 2025
NEW YORK, NEW YORK - JANUARY 30: People exit a Starbucks store in Manhattan
Leadership

A top Starbucks analyst went on a stealthy mission to test the company’s vibe shift and saw three signs of tactical changes

By
January 28, 2025
Free refills and handwritten names on cups: Everything old is new again at Starbucks
Finance

Free refills and handwritten names on cups: Everything old is new again at Starbucks

By
January 28, 2025
Starbucks CEO Brian Niccol
Retail

Starbucks bets on mugs, macchiato art in test of CEO’s vision

By Bloomberg and Daniela Sirtori
January 28, 2025
Starbucks CEO Brian Niccol.
Success

Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March

By
January 27, 2025
A Starbucks barista with a concerned look on her face stands behind a register.
Retail

Starbucks barista says his store has a ‘panic button’ behind the counter, but fears it won’t be enough to quell angry customers after open-door policy reversal

By
January 24, 2025
A Starbucks barista stands behind the register and grabs a drink cup from a stack.
Retail

Starbucks is instructing workers in de-escalation so they can peacefully reserve bathrooms for paying-customers only

By
January 24, 2025
Luckin Coffee beat Starbucks in China. It’s now taking its playbook overseas to markets like Malaysia
Finance

Luckin Coffee beat Starbucks in China. It’s now taking its playbook overseas to markets like Malaysia

By
January 24, 2025
4 iconic U.S. companies are in stormy waters—2 CEOs are possibly lost at sea, while 2 may be piloting safely to shore
Commentary

4 iconic U.S. companies are in stormy waters—2 CEOs are possibly lost at sea, while 2 may be piloting safely to shore

By Jeffrey Sonnenfeld and Stephen Henriques
January 15, 2025
Starbucks reverses open-door policy: Customers now have to buy something to use bathroom or hang out
Retail

Starbucks reverses open-door policy: Customers now have to buy something to use bathroom or hang out

By
January 13, 2025
This combination image shows signage of Chipotle restaurant Feb. 8, 2016, Walmart store, in Walpole, Mass., Sept. 3, 2019, McDonald's restaurant on April 29, 2024, in Albany, Ore., a Target store sign is shown in Amherst, N.Y., Aug. 18, 2009.
Retail

Walmart dominated, while Target spiraled: the winners and losers of retail in 2024

By
December 30, 2024

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