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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Tesla CEO Elon Musk listens as U.S. President Donald Trump speaks to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
PoliticsThe White House snubs Elon Musk’s offer to cover TSA salaries as airport miseries hit record levels
By Eva RoytburgMarch 25, 2026
lancaster
AITwo private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
UN
PoliticsIt’s time for slavery reparations, ‘the gravest crime against humanity,’ UN General Assembly says
By Edith M. Lederer and The Associated PressMarch 25, 2026
melania
PoliticsEnter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
Personal FinanceHow to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
iran
Middle East‘We do not plan on any negotiations’: Iran laughs at White House’s claims of cease-fire talks
By Jon Gambrell, Mike Corder, Munir Ahmed, Aamer Madhani and The Associated PressMarch 25, 2026
bernie
AIBernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
emily
PoliticsMeet the 40-year-old Democrat who owns a fitness company for pregnant and postpartum women and just won in Trump’s district
By Bill Barrow, Mike Schneider and The Associated PressMarch 25, 2026
More NewslettersPage 18 of 100
Satya Nadella, chief executive officer of Microsoft Corp., departs following a meeting of the White House Task Force on AI Education in the East Room of the White House in Washington, DC, US, on Thursday, Sept. 4, 2025
NewslettersSatya Nadella relinquishes his role as Microsoft’s communicator-in-chief—right when he’s needed most
By Diane BradyNovember 18, 2025
Amazon founder Jeff Bezos in Turin, Italy on October 3, 2025. (Photo: Marco Bertorello/AFP/Getty Images)
NewslettersJeff Bezos will co-lead a new AI startup
By Andrew NuscaNovember 18, 2025
NewslettersBari Weiss’s CBS News is taking shape. Will her strategy work?
By Emma HinchliffeNovember 17, 2025
Portrait of behavioral scientists and author Jonathan Levy in New York City.
NewslettersCompanies make the mistake of focusing on ‘superstar’ hires. Focus on the ‘glue’ instead, behavioral scientist says
By Kristin StollerNovember 17, 2025
A stack of coins tumbles over on top of a solid background.
NewslettersUniswap’s latest drama shows promise and limits of decentralization
By Jeff John RobertsNovember 17, 2025
NewslettersFigure CFO Macrina Kgil on the company’s rapid growth after its landmark IPO
By Sheryl EstradaNovember 17, 2025
John Furner, CEO of Sam's Club speaks during the annual Walmart shareholders meeting event on June 1, 2018 in Fayetteville, Arkansas.
NewslettersWhy John Furner is the CEO Walmart thinks it needs right now
By Ruth UmohNovember 17, 2025
NewslettersA meeting with the Governor’s Office and an altered public document: How Elon Musk’s Boring Company got three safety violations rescinded in 24 hours
By Jessica MathewsNovember 17, 2025
People in a boardroom.
NewslettersToday’s corporate boards look like the past: older directors, more male appointees, and less turnover
By Diane BradyNovember 17, 2025
Apple CEO Tim Cook on September 14, 2025 in West Hollywood, California. (Photo: Axelle/Bauer-Griffin/FilmMagic)
NewslettersWhen will Apple name a new CEO?
By Andrew NuscaNovember 17, 2025
Walmart International president and CEO Kathryn McLay speaks at Fortune Most Powerful Women Summit on Oct. 10, 2023.
NewslettersThe Walmart CEO job didn’t go to a female exec. Where does that leave the top succession races in the Fortune 500?
By Emma HinchliffeNovember 14, 2025
An executive leverages artificial intelligence for work tasks.
NewslettersCFOs say AI is transforming finance—but only when strategy leads the way
By Sheryl EstradaNovember 14, 2025
NewslettersTerm Sheet Next: Erica Wenger on elephants, branding in VC, and her first fund
By Allie GarfinkleNovember 14, 2025
PayPal CEO Dan Schulman at Fortune Brainstorm Tech 2016 in Aspen, Colo. (Photo: Kevin Moloney/Fortune)
NewslettersWhy Verizon may cut some 15,000 jobs
By Andrew NuscaNovember 14, 2025
Andy Jassy sits and holds up his fingers as if to describe how small something is
NewslettersIn the age of AI, CEOs quietly signal that layoffs are a badge of honor
By Geoff ColvinNovember 14, 2025
Balloons in the shape of the letters "AI" about to be popped by someone with a pin.
AIAI isn’t a bubble—but it’s showing warning signs
By Beatrice NolanNovember 13, 2025
Jamie Dimon
NewslettersHow JPMorgan cultivated a female talent pipeline that’s the envy of Wall Street
By Emma HinchliffeNovember 13, 2025
The Circle Internet Group logo is seen displayed on a smartphone screen.
NewslettersCircle CFO on leading the blockchain ‘megatrend’ transforming finance
By Sheryl EstradaNovember 13, 2025
Kim Kardashian visits the Skims Summer Pop-Up Shop in the Channel Gardens at Rockefeller Center on May 16, 2023 in New York City.
NewslettersKim Kardashian’s Skims draws $5 billion valuation in reminder that, for the best consumer companies, there’s always a market
By Allie GarfinkleNovember 13, 2025
Hilton president and CEO Chris Nassetta speaks during the celebratory grand opening of Resorts World Las Vegas hotel and casino on June 24, 2021 in Las Vegas, Nevada.
NewslettersHilton’s CEO focused on rebuilding the hotel giant’s culture. Now its staff turnover is about half the industry average
By Diane BradyNovember 13, 2025
Microsoft CEO Satya Nadella at a company conference in Seattle, Washington on May 19, 2025. (Photo: Jason Redmond/AFP/Getty Images)
NewslettersMicrosoft will use OpenAI custom chip effort to inform its own
By Andrew NuscaNovember 13, 2025
Southeast US
NewslettersWhy Land O’Lakes is piloting a new AI tool called ‘Oz’ in bid to help boost profits on cost-pressured American farms
By John KellNovember 12, 2025
NewslettersThese are the women execs moves to watch this week, from Blackstone to Tory Burch
By Emma HinchliffeNovember 12, 2025
Business person uses computer for artificial Intelligence.
NewslettersMIT researcher gives advice on how to tame, harness AI ‘workslop’ 
By Sheryl EstradaNovember 12, 2025
NewslettersElias Torres’s Agency raises $20 million Series A to chase agentic AI for customer success
By Allie GarfinkleNovember 12, 2025
A digitally generated illustration of a U.S. vs. China tech war featuring both nations' flags as chip components. (Illustration: Wong Yu Liang)
NewslettersChina blames U.S. for 2020 theft of $13 billion in Bitcoin
By Andrew NuscaNovember 12, 2025
Silhouettes of businesspeople gathered in conference room for negotiation or seminar event, female leader standing inf front of audience makes speech or presentation, blurred view. Business meeting
NewslettersHow CEOs are navigating the global economy’s ‘frog-boiling’ conditions
By Andrew NuscaNovember 12, 2025
Jensen Huang, Nvidia CEO.
AIIs China about to win the AI race?
By Beatrice NolanNovember 11, 2025
Blond female programmer coding over computer in startup company
NewslettersWomen didn’t ruin the workplace. They did change it—and that’s a conversation worth having
By Emma HinchliffeNovember 11, 2025
Over the shoulder view of executive team listening to mature female CEO presenting project plans for the coming year.
NewslettersCEOs regain some confidence—but still keep a cautious hand on the wheel amid tariffs
By Lance LambertNovember 11, 2025
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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