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Joey Gonzalez, the executive chairman and “cofounder” of Barry's

Barry’s ‘cofounder’ unwinds at his own gym—but even he admits balance is elusive: ‘Many days I have to wake up and choose who I’m going to disappoint’

Barry’s chair went from joining the gym at 26 to running it—now, he still wears athletic wear to work, has the same lunch every day, and spends $2.70 a night for the best sleep of his life.

October 31, 2025

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