• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
C-Suitechief executive officer (CEO)

Whole Foods cofounder says his hardest ever business decision was firing his father from his company board: ‘That was when my mentorship was over’

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
January 14, 2026, 1:14 PM ET
John Mackey, standing on stage, has his head turned downward with both hands touching his lips.
Whole Foods cofounder John Mackey said his hardest decision was firing his father, an original investor in the company, from the board in 1994.Dustin Finkelstein/Getty Images—SXSW

Whole Foods cofounder John Mackey knew the exact moment he came of age in the business world.

Recommended Video

In a recent podcast interview with David Senra, Mackey recalled one of his most challenging moments: firing his father from the Whole Foods board in 1994 after nearly 15 years of advising Mackey on the direction of the company.

“That was the most difficult thing I ever did was firing my dad from that board,” Mackey said. “It took all the courage I had. I love my dad so much, and it hurt him so badly. It was so hard to do, but it was also a pivotal event in my own evolution.”

Mackey, who served as co-CEO of Whole Foods from its 1980 founding until his 2022 retirement, described his younger self as a “shirtless hitchhiking hippie” who dropped out of college. A man of contradictions, Mackey has called for marriage equality and claimed that taking psychedelics helps him find business inspiration, and in the same breath, has touted capitalism as humankind’s greatest invention while ripped labor unions, once comparing them to herpes (“It won’t kill you,” Mackey told the New Yorker in 2010, “but it’s very unpleasant, and will make a lot of people not want to be your lover.”)

In 2022, the business leader claimed “socialists are taking over,” and that young people weren’t willing to work anymore because they want to find meaningful work, something that eludes most people in the early stages of their careers.

His relationship with his father, as it relates to business, is no less complicated. As a younger man, the free-market vegan was looking to take risks to grow his wealth, even if it meant breaking from the guidance of his father, an original investor in Whole Foods. Mackey described his father as always being a man who preferred to conserve his cash, even if it meant sacrificing the growth of his wealth. As he aged, Mackey’s father became more rigid in his beliefs, which Mackey attributed in part to an Alzheimer’s diagnosis, made a couple years after his father’s departure from the board.

These diverging philosophies were most salient during the grocery chain’s 1992 IPO, when Mackey’s father encouraged the cofounder to sell company stock. Mackey, trusting his father, obliged, but later regretted it. He said the growing differences in doctrines around money fractured their relationship, leading Mackey to seek out independence from his father.

“That was when my mentorship was over,” he said. “He still advised me but from that point onward, really I was on my own. I was not going to follow him any longer. Before then, I pretty much did whatever my dad suggested.”

Mackey was largely responsible for transforming a single boutique health food store into a grocery giant. Founded in Austin in 1980, Whole Foods soon expanded across Texas and grew nationally, with 12 locations coast-to-coast at the time of its IPO, when the company was valued at $100 million. In 2017, Mackey sold the grocery giant to Amazon for a cool $13.7 billion. Whole Foods now has more than 500 locations across the U.S. and UK.

Mackey’s evolving business philosophy

At the core of Mackey’s businessperson identity is his doctrine of “conscious capitalism,” the flavor of free enterprise he said should operate with strong ethical foundations with the goal to create more than just profit in service of all business stakeholders, from customers to employees. Mackey first identified this value in 1981, when only a year after opening the first Whole Foods, the store flooded, severely damaging nearly everything inside. He recounted getting help from friends, customers, and suppliers, and was able to operate the business again 28 days after the flood.

Mackey said he internalized some value in making conservative financial decisions from his father, whom he said was a child of the Great Depression. Mackey’s father reached adulthood in the midst of World War II and operated under fear of another financial disaster for most of his life.

“He was always thinking there was going to be another Great Depression,” Mackey said. “So he was always trying to protect himself from that because it was such a traumatic experience for him.”

Mackey himself has admitted that making money isn’t everything. In 2007, the CEO said he felt financially secure and slashed his own salary to $1. (According to Forbes, he has a net worth of more than $75 million.)

However, the cofounder’s “expansive” philosophy of business increasingly diverged from his father, particularly in the way he kept shares of the business. When Mackey asked his father to step away from the board, he encouraged him to sell half his company shares and watch what happens to the other half. Whole Foods doubled in stock price over the next year.

While Mackey and his father were able to reconcile their differences, he recalled 1994 as the moment in which he prioritized his own business tactics over his mentor’s.

“I’m not going to do what you tell me to do any longer, particularly when it comes to growth,”  Mackey recalled telling his father. “We’re going to grow this business.”

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter will deliver clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon

Latest in C-Suite

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in C-Suite

newman
Commentaryphilanthropy
Newman’s Own Foundation CEO on steward ownership: succession when you don’t want to sell
By Alex AmouyelMay 14, 2026
9 hours ago
abel
CommentaryBerkshire Hathaway
I’m a Berkshire Hathaway investor and I was wrong about Greg Abel. Here’s why he’s a better fit than Buffett right now
By Vitaliy KatsenelsonMay 14, 2026
11 hours ago
Male CEO looking out a window in a large office.
C-SuiteJobs
Job-hopping is now the fastest path to becoming a CEO—and company loyalty may actually hold you back
By Tristan BoveMay 14, 2026
14 hours ago
How HubSpot got all engineers to use AI without any mandates
NewslettersCIO Intelligence
How HubSpot got all engineers to use AI without any mandates
By John KellMay 13, 2026
1 day ago
NC State graduates showed up for a commencement speech. They left with their senior-year loans paid off
North Americastudent loans and debt
NC State graduates showed up for a commencement speech. They left with their senior-year loans paid off
By Sydney LakeMay 13, 2026
1 day ago
Former basketball player Shaquille O'Neal
SuccessCelebrities
Shaq’s father once gave his White Castle burgers to a homeless vet—and it inspired the NBA legend’s business and philanthropy empire
By Emma BurleighMay 13, 2026
1 day ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
2 days ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
2 days ago
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
North America
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
By Sasha RogelbergMay 12, 2026
2 days ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
14 hours ago
Steve Jobs had a 'beer test' he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
Success
Steve Jobs had a 'beer test' he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
By Orianna Rosa RoyleMay 14, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.