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marketing

The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it

From “paradigm shift” to “purpose-driven,” corporate America always chases a new great abstraction. Don’t hold your breath about the new in-house oracle.

By Bruce StocklerApril 5, 2026

gecko

The billion-dollar bet that turned insurance into entertainment

By Stuart N. BrotmanApril 5, 2026

lexi

I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite

By Lexi NovitskeApril 5, 2026

I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself

I helped build Uber and Discord and now my tools help fuel billion-dollar unicorns. But Silicon Valley is losing the AI race to itself

By Sumeet VaidyaApril 3, 2026

matt

The AI gold rush is real — but great companies don’t need to mine it

By Matt WitheilerApril 4, 2026

AI adoption isn’t the hard part, it’s building employee agency

By Teuila Hanson and Mohak ShroffApril 3, 2026

Latest Stories

Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline

Energy Oil climbs and stock futures drop as fuel shortages spread while Trump makes series of apocalyptic threats against Iran ahead of moving deadline

By Jason MaApril 5, 2026

A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice

Politics A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice

By Seung Min Kim, Matthew Lee, Samy Magdy and The Associated PressApril 5, 2026

Russia’s key Baltic port resumes crude loading after attacks

Energy Russia’s key Baltic port resumes crude loading after attacks

By BloombergApril 5, 2026

‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film

Arts & Entertainment ‘Super Mario’ fans ignore weak reviews and send sequel to $372.5 million global box office debut, biggest opening of the year for a studio film

By Lindsey Bahr and The Associated PressApril 5, 2026

Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says

Economy Even if Iran’s regime outlasts Trump, it may not survive reconstruction of the shattered economy, Mideast expert says

By Jason MaApril 5, 2026

Trump risks confidence in U.S. role as guardian of global shipping

Economy Trump risks confidence in U.S. role as guardian of global shipping

By Gerry Doyle, Peter Martin, Weilun Soon and BloombergApril 5, 2026

Italy sets jet fuel limits at some airports on supply gap

Europe Italy sets jet fuel limits at some airports on supply gap

By Danny Lee, Mihir Mishra, Sonia Sirletti and BloombergApril 5, 2026

The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert

Politics The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert

By Jason MaApril 5, 2026

More CommentaryPage 43 of 100

Review: ‘Trolls of Wall Street’ is a smart, unsettling take on investing in the social media age

Commentary Review: ‘Trolls of Wall Street’ is a smart, unsettling take on investing in the social media age

By Jeff John RobertsJune 11, 2024

Commentary The short-lived memestock revival shows how retail investors and markets still misunderstand each other
By Meagan Andrews and Hallie SpearMay 27, 2024

Booz Allen Hamilton CEO: America needs a whole-of-nation approach in its great power competition with China

Commentary Booz Allen Hamilton CEO: America needs a whole-of-nation approach in its great power competition with China

By Horacio RozanskiJune 10, 2024

Men and women are now equally comfortable talking about age and partners—but a new survey shows money remains a gendered taboo

Commentary Men and women are now equally comfortable talking about age and partners—but a new survey shows money remains a gendered taboo

By Krista PhillipsJune 10, 2024

Fear and loathing in Los Angeles over AI. But it doesn’t have to be this way

Commentary Fear and loathing in Los Angeles over AI. But it doesn’t have to be this way

By John AttanasioJune 7, 2024

Shein is bad for the fashion industry and our planet—but I can’t wait for the IPO

Commentary Shein is bad for the fashion industry and our planet—but I can’t wait for the IPO

By Lawrence LenihanJune 7, 2024

NYC comptroller: Food delivery apps are blaming minimum pay for inflation. It’s baloney

Commentary NYC comptroller: Food delivery apps are blaming minimum pay for inflation. It’s baloney

By Brad LanderJune 7, 2024

Commentary I’ve worked with thousands of emerging Gen Z leaders. There’s a fundamental reset in what this generation wants career-wise
By Ian SandlerMay 24, 2024

How AI can enable cross-border data sharing in a fragmenting world

Commentary How AI can enable cross-border data sharing in a fragmenting world

By François Candelon, I. Glenn Cohen, Theodoros Evgeniou and Ke RongJune 7, 2024

Reclaiming my birth name as a Black woman made me a stronger executive leader—after 20-plus years as ‘Shauna’

Commentary Reclaiming my birth name as a Black woman made me a stronger executive leader—after 20-plus years as ‘Shauna’

By LaShuna McBrideJune 6, 2024

We used AI to analyze 24 years of retailers’ SEC disclosures—and found the one factor that would have doubled investor returns

Commentary We used AI to analyze 24 years of retailers’ SEC disclosures—and found the one factor that would have doubled investor returns

By Jeffrey B. Wenger and George ZuoJune 6, 2024

I survived a boardroom panic attack with a paper clip (and a tale to sell)

Commentary I survived a boardroom panic attack with a paper clip (and a tale to sell)

By Mike LubowJune 6, 2024

Meet the 5 types of Gen Z freelancers—and their secret weapon

Commentary Meet the 5 types of Gen Z freelancers—and their secret weapon

By Kelly MonahanJune 6, 2024

Commentary ‘As quick as 5 minutes in California or as grueling as 11 hours in Texas’: Research reveals new post-Dobbs map of abortion access driving times
By Sara EstepMay 24, 2024

Microsoft’s chief scientist: Step aside, prompt engineers—AI will start prompting you instead

Commentary Microsoft’s chief scientist: Step aside, prompt engineers—AI will start prompting you instead

By Jaime TeevanJune 5, 2024

Verge Genomics CEO: Why I urge my employees to share their fears and vulnerabilities—and do the same with them

Commentary Verge Genomics CEO: Why I urge my employees to share their fears and vulnerabilities—and do the same with them

By Alice ZhangJune 5, 2024

How crypto could put Donald Trump over the top in November

Commentary How crypto could put Donald Trump over the top in November

By Anthony Scaramucci and Kristin SmithJune 5, 2024

Air New Zealand’s chief sustainability officer: Sustainable aviation fuel policies are taking off

Commentary Air New Zealand’s chief sustainability officer: Sustainable aviation fuel policies are taking off

By Kiri HannifinJune 5, 2024

When I was a kid we struggled with a $400 heating bill and a hole in our roof. Here’s why we need energy-efficiency standards for affordable housing

Commentary When I was a kid we struggled with a $400 heating bill and a hole in our roof. Here’s why we need energy-efficiency standards for affordable housing

By AJ PattonJune 4, 2024

Housing, work, love: Gen Zers and young millennials don’t stand a chance in the face of the modern quarter-life crisis

Commentary Housing, work, love: Gen Zers and young millennials don’t stand a chance in the face of the modern quarter-life crisis

By Eli JosephJune 4, 2024

Forget employees. Artificial Intelligence may also upend entrepreneurship as we know it

Commentary Forget employees. Artificial Intelligence may also upend entrepreneurship as we know it

By Alex KruglovJune 4, 2024

By sunsetting Section 230, Congress could be about to break the internet as we know it

Commentary By sunsetting Section 230, Congress could be about to break the internet as we know it

By Gary ShapiroJune 3, 2024

Managers are puzzled by Gen Zers as giving feedback becomes a lost art in the era of the ‘coddled mind’

Commentary Managers are puzzled by Gen Zers as giving feedback becomes a lost art in the era of the ‘coddled mind’

By Joe DavisJune 3, 2024

Former Yum Brands CEO: How active learning took me from 30 trailer parks to the helm of a $32 billion global corporation

Commentary Former Yum Brands CEO: How active learning took me from 30 trailer parks to the helm of a $32 billion global corporation

By David NovakJune 2, 2024

We are entrusted with the pensions of 4.7 million American workers. We must ask private equity firms the hard questions—even if they don’t like it

Commentary We are entrusted with the pensions of 4.7 million American workers. We must ask private equity firms the hard questions—even if they don’t like it

By Randi Weingarten and Sean McGarveyMay 31, 2024

Women’s health has been ignored for most of history. Here’s why that’s changing—and why it’s time to double down

Commentary Women’s health has been ignored for most of history. Here’s why that’s changing—and why it’s time to double down

By Anu DuggalMay 31, 2024

Activist investors are suffering grueling defeats in proxy fights—but they can still matter when they pick the right battle

Commentary Activist investors are suffering grueling defeats in proxy fights—but they can still matter when they pick the right battle

By Jeffrey Sonnenfeld and Steven TianMay 30, 2024

Commentary Scouting America CEO: Our name change was long overdue—and today’s divisions prove the role we have to play is more important than ever

By Roger KroneMay 30, 2024

The U.K. is bucking the trend as Europe bleeds foreign direct investment. Here’s why

Commentary The U.K. is bucking the trend as Europe bleeds foreign direct investment. Here’s why

By Julie Linn TeiglandMay 30, 2024

Boy and girl learning coding in school.

Commentary AI will make coding skills more, not less, valuable—and it’s more important than ever for children to learn them

By Ed KimMay 29, 2024

I’ve read over 100 AI requests for proposals from major companies. Here’s the matrix of guardrails and obligations that is emerging

Commentary I’ve read over 100 AI requests for proposals from major companies. Here’s the matrix of guardrails and obligations that is emerging

By May HabibMay 29, 2024

Satya Nadella of Microsoft

Commentary The future is a state of mind: What it takes to build a future-ready company

By Hans-Paul Buerkner, Arindam Bhattacharya and François CandelonMay 29, 2024

Jamie Dimon is right. The number of U.S. public companies is plummeting—and that’s bad news for the democratic component of the economy

Commentary Jamie Dimon is right. The number of U.S. public companies is plummeting—and that’s bad news for the democratic component of the economy

By Eric HippeauMay 28, 2024

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Most Popular

The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert

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By Fortune EditorsApril 5, 2026

'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war

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By Fortune EditorsApril 5, 2026

The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now

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By Fortune EditorsApril 4, 2026

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