• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Current price of silver as of Monday, June 22, 2026

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Current price of silver as of Monday, June 22, 2026
CommentaryLeadership

Reclaiming my birth name as a Black woman made me a stronger executive leader—after 20-plus years as ‘Shauna’

By
LaShuna McBride
LaShuna McBride
Down Arrow Button Icon
By
LaShuna McBride
LaShuna McBride
Down Arrow Button Icon
June 6, 2024, 1:14 PM ET

LaShuna McBride is chief of staff at Committee for Children, a nonprofit supporting children’s safety and well-being through social-emotional learning and development.

LaShuna McBride.
LaShuna McBride.Committee for Children
Add Fortune on Google for similar content.

Eleven years, three months, and 20 days ago my life’s story was forever altered by a single seismic event—my beloved mother departed this world. In an instant, everything changed. In many ways, it’s the day in which one arc of my narrative ended and another began. After more than a decade of reflecting on her invaluable teachings, I’ve finally internalized my mom’s most crucial lesson: to be unapologetically me.

As a Black woman, I know firsthand that owning your narrative isn’t always easy. I’ve had to navigate prejudice while keeping my head held high. The rules have often been different for me. Be vocal, but not loud, some have told me. Be opinionated, but not bossy, others have said. Be Black, but not too Black, some suggested. Each of those ill-advised recommendations is problematic for so many reasons, but the last one is especially sticky. I love being Black! I love the multifaceted magic that you find within the Black community. We are far from monolithic. We are magnificently resilient humans filled with so many hopes, dreams, joys, sorrows, challenges, and triumphs. We’ve been through so much, and we continue to experience so much. However, when rooted in our individually unique Blackness, we are home. And I am proud to be part of a community with such cultural richness.

‘Code-switching’ perils

However, over the years there have been times when this part of my identity has not been understood or well-received. According to LeanIn.org and McKinsey & Company’s 2023 Women In the Workplace Report, “Black women are three times more likely than white women and men to have to code-switch.” This practice of altering one’s speech, behavior, and appearance to conform to the dominant culture is not just a matter of professional decorum—it’s a sacrifice of authenticity that punctuates a persistent struggle for true liberation in our daily lives.

As we approach Juneteenth, a day that commemorates when the last enslaved Black Americans in Texas were informed of their freedom, over two years after the Emancipation Proclamation, the concept of liberation remains critically important. It’s evolved beyond the physical chains of enslavement to include the subtler, yet equally oppressive, social expectations and norms that continue to bind Black individuals. One example is the pressure to code-switch in professional and social environments. Code-switching can be a significant barrier to genuine self-expression and freedom. And it’s not just about changing one’s language or behavior. Sometimes, it’s changing your name to fit into the dominant culture. I’m a prime example.

Early in my career, it became painfully clear that my given name, LaShuna, often led others to jump to conclusions about who I am—a realization that was quite disheartening. This led me to shorten my name to Shauna in hopes of experiencing less bias professionally. I knew Shauna was a more palatable option. I also knew that wasn’t the name my mother gifted me. My mother, Darlene, was five-foot-two, fierce, and fabulous. She was—and still is—the biggest influence in my life. When I think about my experiences as a mom, a woman, and a working professional, I always come back to my mother’s deepest hope for me: to not be afraid to be myself. She often reminded me to use my voice to ensure I, and those who look like me, are fully seen and heard. “Remember who you are,” she would always tell me. Throughout her journey, my mom was very intentional about centering and amplifying the voices and needs of people on the margins. Because of her, I think deeply and critically about the way I share my story with the world and what that means for women of color in work settings.

So, after abbreviating my name professionally for decades, I decided to follow the advice my mother gave me so long ago and reclaim my true name in the workplace. LaShuna is a representation of where I come from and who I am, a symbol of my Blackness. This full-circle moment feels incredibly liberating, and I want this type of emancipation for others within the community.

Showing up as yourself

My mother taught me that every person has many layers that make them who they are. These layers should be celebrated and honored, not hidden or suppressed. Reestablishing my true name at this stage of my career has served as an exciting reminder that I am multi-dimensional and constantly evolving. Regardless of how others may perceive me based on my identity characteristics, I have the power to define who I am.

The way you communicate your story matters. Your self-definitions, your voice, your name—it all matters. It’s all part of your story. As a communicator, I believe that words, language, and discourse help shape our history and legacy. As a Black woman, I’ve felt the impact of representation. And as an executive at one of the leading nonprofits championing social-emotional learning, I deeply understand the importance of cultivating life skills like self-awareness, nurturing a healthy relationship with oneself, effective communication, and perspective-taking. I also recognize the responsibility I have in my leadership role. The way leaders show up in the workplace can make all the difference in creating a sense of belonging and psychological safety for teams. I’m committed to using my influence to advocate for others, build high-functioning workplace relationships, and push for work cultures where humans feel seen, heard, and valued. Why? Because liberation is on the line. And I’d hate to see anyone else wait 20-plus years to use their real name at work.

I urge all leaders to make a similar commitment. I urge others to embrace their unique stories, speak their truth, and celebrate their layers in all settings. But especially, for Black women: This message is for you. Society sometimes tells us that we’re “too much,” “too emotional,” “too confident,” “too strong.” But my mother taught me that being a Black woman is to be many magical, multi-faceted things that are all valuable and worth celebrating. And as a mother, I want my daughter to feel the same way. Let’s inspire the next generation to embrace their magic too, so that our uniqueness can have a lasting effect on generations to come. So, take up space with your magic. Let’s not limit our identities to what others may perceive of our Blackness or womanhood. Let’s live our best lives in all the ways that make us whole—from wearing the hairstyles that we want to using our full names even if they may be hard for people to pronounce. Because showing up as your truest self is unequivocally a liberating act of bravery, and key to leading—and living—with integrity and achieving a very special kind of success. I know my mother would agree.

More must-read commentary published by Fortune:

  • Verge Genomics CEO: Why I urge my employees to share their fears and vulnerabilities—and do the same with them
  • I survived a boardroom panic attack with a paper clip (and a tale to sell)
  • When I was a kid we struggled with a $400 heating bill and a hole in our roof. Here’s why we need energy-efficiency standards for affordable housing
  • Former Yum Brands CEO David Novak: How active learning took me from 30 trailer parks to the helm of a $32 billion global corporation

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Author
By LaShuna McBride
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

jalen
CommentaryLeadership
What leaders can learn from the Knicks ending their 53-year championship drought
By Melissa Dawn SimkinsJune 22, 2026
11 hours ago
David Risher
CommentaryRide-Hailing
Lyft CEO: we’re setting a multi-sensor safety standard for autonomous rides
By David RisherJune 22, 2026
17 hours ago
s
CommentaryData centers
Saxby Chambliss: America can’t win the AI race without more plumbers and electricians
By Saxby ChamblissJune 22, 2026
18 hours ago
astronaut
Commentaryspace
NASA just named an all-male crew for ‘Artemis III’: what’s a woman to do?
By Savanah F.S. Bray, PhDJune 22, 2026
20 hours ago
zeke
CommentaryFather's Day
Ezekiel Emanuel: My father lived into his 90s. He understood something many successful men miss
By Ezekiel J. EmanuelJune 21, 2026
2 days ago
Tenzin Seldon is the founder and managing partner of Pulse Fund,
CommentaryGLP-1s
Tenzin Seldon: The GLP-1 boom is the biggest climate story no one is pricing in
By Tenzin SeldonJune 21, 2026
2 days ago

Most Popular

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
2 days ago
Current price of oil as of June 22, 2026
Personal Finance
Current price of oil as of June 22, 2026
By Joseph HostetlerJune 22, 2026
17 hours ago
Current price of silver as of Monday, June 22, 2026
Personal Finance
Current price of silver as of Monday, June 22, 2026
By Joseph HostetlerJune 22, 2026
17 hours ago
NBC’s Tom Llamas climbed from 15-year-old intern to the top anchor chair—and still isn’t satisfied: ‘If you're not growing, you're dying'
Success
NBC’s Tom Llamas climbed from 15-year-old intern to the top anchor chair—and still isn’t satisfied: ‘If you're not growing, you're dying'
By Preston ForeJune 21, 2026
2 days ago
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
Economy
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
By Jason MaJune 22, 2026
14 hours ago
The man who lived through the fall of the Soviet Union and helped wealthy Chinese move to Canada sees a familiar picture in America
Success
The man who lived through the fall of the Soviet Union and helped wealthy Chinese move to Canada sees a familiar picture in America
By Nick LichtenbergJune 17, 2026
6 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.