Bela Bajaria

Emma McIntyre—WireImage/Getty Images
  • Affiliation
    Netflix
  • Title
    Chief Content Officer
  • Country/Territory
    U.S.

Bela Bajaria, Netflix’s chief content officer, is one of the world’s most influential media executives. She leads the sprawling content machine behind global hits such as Bridgerton, Squid Game, and Money Heist. Bajaria joined Netflix from Universal Television in 2016 as head of unscripted and scripted content, and she earned the title of chief content officer in 2023. Bajaria has helped turn Netflix into an international entertainment giant—while pushing the near-$500 billion company into live events and sports, inking deals with WWE and the NFL. Born in London to Indian immigrant parents, she won Miss India Worldwide in 1991. During her tenure, Netflix has frequently earned more Emmy and Oscar nominations than any other studio.