Amanda Bardwell

Woolworths, one of Australia's two big supermarket chains, is led by Amanda Bardwell, who became CEO in 2024—the first woman to lead the company since its 1924 founding. She joined in 2001 and most recently oversaw its digital arm, WooliesX. Net profits in Woolworths' last fiscal year rose 18.1% to 1.1 billion Australian dollars ($770 million) as price cuts won back shoppers amid Australia's cost-of-living squeeze. E-commerce sales rose 16.9%, led by faster on-demand food delivery—a result that underscores the relevance of Bardwell’s digital background. Still, Woolworths still faces a misleading discounts case brought by Australia's competition regulator.