Franklin Templeton

Courtesy of Franklin Templeton
  • Category
    TradFi

Founded in 1947, Franklin Templeton made its name in the fields of value investing and actively managed mutual funds. In 2018, the firm established a digital assets team and since then has leaned more heavily into blockchain than almost any other firm on Wall Street. Under CEO Jenny Johnson, Franklin Templeton launched the first onchain money market fund in the U.S., issuing shares in the form of BENJI tokens.

Today, Franklin Templeton has transformed the BENJI brand into a white-label blockchain service for other banks, and is both a giant asset manager and a global provider of crypto infrastructure. The company is active in the ETF space, where it manages a Bitcoin fund worth roughly $350 million as of mid-2026, and is working with MoonPay to help big investors swap stablecoins for yield-bearing tokens. This year also saw Franklin Templeton announce it is acquiring a spin-off entity from the crypto VC firm CoinFund, a move that will further accelerate its sweeping push into crypto.