Courtesy of Plaid
  • Age
  • Title
    Head of Identity
  • Company

Alain Meier has been working since his Stanford undergrad years on technologies to help fintech companies and their customers prove their users are who they say they are. In 2013, Meier cofounded Cognito, a platform that expedites and secures identity verification, and he served as CEO until its sale to Plaid for a reported $250 million in January 2022. Many of Plaid’s customers were already using Cognito’s tech by the time of the acquisition, including buy-now-pay-later company Affirm and corporate-finance-focused fintech Brex. Since then, Plaid has expanded upon its focus of connecting bank accounts to fintech apps and has dived into crypto. The company recently launched Wallet Onboard, which connects crypto wallets to decentralized Web3 apps. As Meier explained on an episode of Inspired Capital’s Inspired in 15 podcast, Web3 complicates identity verification given that “pseudonymization of identity,” or “personas,” are so key to the landscape; meanwhile, regulators have cracked down on anonymous transactions. Meier and the fintech industry at large are working to square these realities, and to improve trust in scam-riddled crypto.       Follow: Twitter