• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessAmazon
Europe

Amazon’s sweeping RTO mandate might end up being more lax in Europe than in the U.S., report says

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
January 9, 2025, 7:28 AM ET
andy jassy
Andy Jassy, Amazon's CEO, announced a harsh RTO policy last September.F. Carter Smith—Bloomberg/Getty Images

Return-to-office mandates have set the tone for 2025, with big companies like WPP, BT, and Amazon turning a new leaf on mandatory office presence as the year kicks off. 

Recommended Video

As large corporations try to pivot to working more from the office, they’ve invariably encountered the same problems: pushback from employees and the lack of office space. 

Another issue, as highlighted in Amazon’s case, is how different regions respond to the RTO mandate. The tech behemoth announced in September that it would require its staff to be in offices five days a week—a jarring shift from a hybrid work set-up that had been in place for the years prior, owing to the pandemic. 

The only exceptions to the rule would apply to those who’ve already been approved for the approved or had extenuating circumstances. In the U.S., Amazon reviews remote work requests on a case-by-case basis rather than making it the norm.  

However, there might be more room to maneuver if Amazon’s employees were based in Europe, according to a report by Business Insider. 

The Seattle, W.A.-headquartered retail giant is supposedly allowing greater flexibility for some employees in Europe. The outlet cited the Netherlands as an example, where employees were sticking to an earlier guidance of work-from-home for up to two days a week. 

A memo sent to Dutch-based employees late last month suggests that the management in the Netherlands is still in talks with its workers’ council on workplace flexibility. 

“Until further notice, while everyone is welcome and encouraged to work from the office for five days per week, you may continue to follow the current in-office guidance for your role and team into the new year,” the memo viewed by BI read.       

In the U.K., meanwhile, employees have the legal right to request to work remotely, which further complicates blanket RTO policies that apply to the entire company’s workforce, regardless of the region in which they’re based. 

Policies that don’t account for these regional disparities are “somewhat naïve,” Andrea London, a partner at law firm Winckworth Sherwood, told Fortune.

“When your workforce is your central asset, then communication is key,” she said. “Blanket policy in any jurisdiction, without any considerations on a case-by-case basis (which is what the Flexible Working legislation in the U.K. effectively enforces) is likely to result in employees voting with their feet.”

Companies typically solicit employee feedback and then consider the motivations behind an RTO mandate—whether it’s for collaboration or simply to revert to pre-pandemic work styles. 

Amazon’s CEO Andy Jassy already faced criticism from his employees when he announced the company’s sharp U-turn in hybrid work policies, which upended many of their lives. Experts speculated that the harsh new policies could be a form of “backdoor layoffs” or indirectly shrink the company’s headcount, as people would be forced to leave if they don’t plan to comply. Amazon has denied this. 

Amazon has now delayed its RTO mandate, which was meant to take effect on Jan. 2, in several locations due to space constraints.  

Representatives at Amazon pointed Fortune to Jassy’s September memo when approached for comment.

Many companies have eased employees back into office work by starting with a few days in person and eventually ramping it up. Others, including the early adopters of aggressive RTO rules such as Goldman Sachs, have stuck out like sore thumbs as employees are expected to adjust their work patterns significantly around being present in the office.

Irrespective of the approach the companies have taken, RTO mandates remain contentious.
This week, WPP, the British advertising giant, ordered its global workforce back into the office at least four days a week. JPMorgan is also looking to bring all its staff globally back to the office every day.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

Jon McNeill with microphone in hand
SuccessCareers
Former Tesla president reveals the ‘single most important thing’ you can do for your career—it’s a habit Elon Musk and Warren Buffett share too 
By Preston ForeApril 11, 2026
10 hours ago
Berkshire Hathaway's Warren Buffett
SuccessWealth
Warren Buffett says ‘accumulating great amounts of money’ doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Emma BurleighApril 11, 2026
11 hours ago
A young man looks at his phone, and a flurry of red arrows point downwards.
Cryptosports betting
Prediction markets have made betting easier than ever—and young men are paying the price
By Carlos GarciaApril 10, 2026
1 day ago
chick-fil-a
North AmericaImmigration
Why Chinese immigrants to America love Chick-fil-A so much
By Fu Ting and The Associated PressApril 10, 2026
1 day ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf’s $100M club—and donated his entire Ryder Cup stipend to charity
SuccessGolf
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf’s $100M club—and donated his entire Ryder Cup stipend to charity
By Sydney LakeApril 10, 2026
1 day ago
United Airlines CEO Scott Kirby
SuccessThe Interview Playbook
United Airlines CEO judges candidates by whether pilots would want to go on a four-day trip with them: ‘If you say no, then they’re out’
By Emma BurleighApril 10, 2026
1 day ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
1 day ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
14 hours ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
11 hours ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
2 days ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago