• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Environmentfarming
Europe

Why high food prices can be good news for shoppers—the Swiss farming paradox explained

By
Bastian Benrath-Wright
Bastian Benrath-Wright
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bastian Benrath-Wright
Bastian Benrath-Wright
and
Bloomberg
Bloomberg
Down Arrow Button Icon
August 19, 2024, 6:28 AM ET
Farmer Rolf Rohrbach poses with one of his cow in the village of Aarwangen, central Switzerland, on November 29, 2023. Cows grazing on lush pastures with ornate metal bells gently tinkling around their necks may be the ultimate symbol of Switzerland, but not everyone is enchanted by such traditional scenes. In the village of Aarwangen in central Switzerland, a complaint was filed earlier this year over the noise levels from a herd of around 15 cows left to graze overnight on a field next to a residential area. (Photo by Fabrice COFFRINI / AFP) (Photo by FABRICE COFFRINI/AFP via Getty Images)
Paradoxically, Swiss groceries tend to get cheaper when domestic harvests fail.Fabrice Coffrini—AFP/Getty Images

Bad news for Swiss farmers is good for consumers who pay the highest food prices in Europe.

Recommended Video

A system of tariffs designed to protect Switzerland‘s agriculture industry effectively shuts out imports if a product can be produced domestically. Conversely, if bad harvests or a surge in demand mean there isn’t enough meat, fruit and vegetables, levies can be slashed on cheaper goods from abroad.

“In the summer, when domestic products hit the market, prices rise,” said Maxime Botteron, an economist at UBS. “It’s exactly the opposite of what happens in the surrounding euro zone, where prices drop if internal supply rises.”

The result is that crops such as cherry tomatoes are usually cheaper when they’re out of season.

What sounds like a paradox is kept in place by the government, under pressure from the country’s strong agriculture lobby, to protect local farmers and ensure food independence. Consumers have largely been willing to accept the tradeoff, especially as inflation has remained far below the level seen in the euro area.

“Swiss products are associated with high quality, and high environmental and social standards,” said Stefan Legge, head of tax and trade policy at the University of St. Gallen. “A large part of the Swiss population is just ready to pay those high prices for that.”

The government regularly cuts the levies, but only for specific situations. This was the case last week for eggs, as Swiss chickens are unable to meet demand despite a 35% increase in domestic production over the past decade. Authorities opted to raise the annual quota of reduced-tariff imports by 43% to almost 25,000 tonnes to ensure supply leading up to Christmas.

Despite the protection afforded by the system, Swiss farmers say they still struggle at times to make a living. This led the government to pay out some 2.7 billion francs ($3.1 billion) in direct subsidies to agriculture last year.

During a visit on Friday to a farm in Wileroltigen, a village of 379 inhabitants set against the backdrop of the Alps, most of the complaints addressed to Economy Minister Guy Parmelin were about overwhelming bureaucracy and strict pesticide rules.

He acknowledged prices are a problem but said Swiss groceries meet tougher standards and underlined the need for food security.

“We produce in a country where the costs are high,” the former wine maker told reporters. “We have to maintain the border, that’s our insurance to keep production in Switzerland.”

The wish to be independent from others is deeply rooted in the 220 kilometer-wide (140 mile-wide), landlocked country, which was neutral through two World Wars and is the only major state in central Europe not to have joined the European Union.

High local wages mean many Swiss consumers may not realize they’re paying around 50% more for food than their neighbors, said Legge of St. Gallen university. 

And as for those who do, they can always pop over the border and do some of their shopping in France, Germany, Italy or Austria.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Bastian Benrath-Wright
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

Signs opposing a proposed data center in Monterey Park, CA.
AIData centers
Half of all new electricity demand in the U.S. last year came from data centers—just as public opinion of them plummets
By Tristan BoveApril 20, 2026
8 hours ago
beagles
Lawactivists
Rubber bullet carnage as 1,000 animal welfare activists storm beagle breeding lab in Wisconsin
By The Associated PressApril 20, 2026
13 hours ago
About 1,000 animal welfare activists tried to storm a beagle research facility protected by a manure-filled trench, hay bales and a barbed-wire fence
Lawprotests
About 1,000 animal welfare activists tried to storm a beagle research facility protected by a manure-filled trench, hay bales and a barbed-wire fence
By The Associated PressApril 19, 2026
2 days ago
shetty
Commentaryfarming
When the shocks keep coming, farmer cooperatives are the only buffer that works
By Shobha ShettyApril 16, 2026
5 days ago
The Iran war’s fertilizer shock is hammering American farmers, and 70% can’t afford what they need for this year’s growing season
EconomyAgriculture
The Iran war’s fertilizer shock is hammering American farmers, and 70% can’t afford what they need for this year’s growing season
By Marco Quiroz-GutierrezApril 16, 2026
5 days ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
EnvironmentJeff Bezos
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
6 days ago

Most Popular

Markets shudder as Strait of Hormuz starts resembling a combat zone. 'We're prepared to subject you to disabling fire'
Energy
Markets shudder as Strait of Hormuz starts resembling a combat zone. 'We're prepared to subject you to disabling fire'
By Jason MaApril 19, 2026
1 day ago
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
AI
Thousands of CEOs admit AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergApril 19, 2026
2 days ago
The explosion of U.S. debt is wiping out the 'safety premium' of Treasury bonds, and time is running out for an orderly fiscal solution, IMF warns
Economy
The explosion of U.S. debt is wiping out the 'safety premium' of Treasury bonds, and time is running out for an orderly fiscal solution, IMF warns
By Jason MaApril 19, 2026
1 day ago
The director of the Congressional Budget Office—known for its gloomy national debt data—is very optimistic that a crisis will be avoided entirely
Economy
The director of the Congressional Budget Office—known for its gloomy national debt data—is very optimistic that a crisis will be avoided entirely
By Eleanor PringleApril 20, 2026
20 hours ago
Current price of oil as of April 20, 2026
Personal Finance
Current price of oil as of April 20, 2026
By Joseph HostetlerApril 20, 2026
14 hours ago
Elon Musk bans résumés and cover letters in hiring for his chip team. These are the 3 bullet points he’s looking for instead
Future of Work
Elon Musk bans résumés and cover letters in hiring for his chip team. These are the 3 bullet points he’s looking for instead
By Jake AngeloApril 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.