• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleEurope
Europe

Venice is running out of gondoliers because of ‘generational change,’ even as record tourist numbers swarm the city

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
August 16, 2024, 7:18 AM ET
Gondolier in a small canal in Venice, Italy
A gondolier in a small canal in Venice, Italy.Riccardo Fabi—NurPhoto/Getty Images

Venice wouldn’t be Venice without its gondolas. The Italian city’s canals are made navigable thanks to these boats and their gondoliers, who have become as central to the Venetian tourist experience as visiting its iconic squares and eating its signature cicchetti (or bar bites).

Recommended Video

But the city is now scrambling to save the tradition as gondoliers are becoming harder to come by. 

Fewer young people are training to ferry gondolas through Venice, particularly as Italy experiences a record number of tourists—over 130 million last year. That’s threatening a sacred element of the city.

“There’s a generational change: people retire and need to be replaced,” Andrea Balbi, the president of Venice’s gondoliers’ association, told The Guardian in an interview published on Thursday.

Often seen in their typical garb of a striped top and straw hat navigating a single oar, gondoliers were once a community of thousands in Venice. But today, there are just under 450 of them. 

The tradition was passed on from one generation to the next—specifically from father to son. Now, interested gondoliers must take a training course on the “Art of the Gondolier” to prove high school education, knowledge of swimming, and a medical certificate stating their fitness. The actual training will involve honing rowing skills and lessons on the history and culture of Venice. 

The diverging forces of rising tourist demand and fewer gondoliers to engage them create the need for more of them. 

people sitting on gondalas in Venice's canals
Gondolas with tourists on the Grand Canal.
Sergi Reboredo—VWPics/Universal Images Group/Getty Images

In recent years, the barrier to becoming a gondolier has been lowered to allow women and any EU citizen (not just Italians) to join the profession. However, they will still have to meet the requirements for maneuvering the gondolas. Given their popularity with tourists, gondoliers will also be taught to say things in non-European languages. 

It’s not easy being a gondolier, especially as a heat wave engulfs Europe, threatening the gondola rowing as it dries up the water in canals.    

Still, Balbi said those who do it would do it for the love of the city because it is critical to Venice’s functioning. 

“Venice would need to die before this profession dies,” he said. “People who apply themselves to this profession do so because they are in love with Venice and are convinced that they are bringing forward the traditions of the gondola and the city.”

Gondoliers have witnessed the ebbs and flows of tourism. They’ve seen everything from the slump during the COVID-19 pandemic to the gradual progression to overtourism. Venice has cracked down on groups bigger than 25 people and has also introduced a €5 entry fee to discourage crowds where it can. Still, there’s no stopping visitors from coming to one of the most iconic cities in the world. Venice can’t afford it either since tourism is integral to its revenue.  

Even among tourists, not everyone is keen to learn about Venice’s heritage while on gondola rides. 

“You usually find that the young ones only want to take selfies,” Balbi said. “It’s families or people over 30 who show more curiosity about the city and want to know its history and how it was built.”

Gondolas were one of the earliest ways of getting around Venice, if not on foot. Today, their role is to help people experience Venetian culture, so protecting the craft and the tradition around it could protect the heart of the city as a whole.  

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloFebruary 13, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott says her college roommate loaned her $1,000 so she wouldn't have to drop out—and is now inspiring her to give away billions
By Sydney LakeFebruary 14, 2026
14 hours ago
placeholder alt text
Economy
Some folks on Wall Street think yesterday’s U.S. jobs number is ‘implausible’ and thus due for a downward correction
By Jim EdwardsFebruary 12, 2026
3 days ago
placeholder alt text
Big Tech
Analog-obsessed Gen Zers are buying $40 app blockers to limit their social media use and take a break from the ‘slot machine in your pocket’
By Marco Quiroz-GutierrezFebruary 13, 2026
1 day ago
placeholder alt text
Success
Actress Jennifer Garner just took her $724 million organic food empire public. She started her career making just $150 weekly as a ‘broke’ understudy
By Emma BurleighFebruary 13, 2026
1 day ago
placeholder alt text
Personal Finance
Every U.S. Olympian was promised a $200,000 payout, but how much they actually keep depends on where they live
By Jacqueline MunisFebruary 11, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Lifestyle

white castle
Travel & LeisureRestaurants
Candles and tablecloth at White Castle: How a Valentine’s Day tradition sprouted over 30 years ago and spread nationwide
By Corey Williams and The Associated PressFebruary 14, 2026
11 hours ago
vinegar valentine
Arts & EntertainmentValentine's Day
Victorian-era ‘vinegar valentines’ show that trolling existed long before social media or the internet
By Melissa Chan and The ConversationFebruary 14, 2026
11 hours ago
EconomyCoffee
Americans wake up and smell the coffee price surge—skipping Starbucks, brewing at home, and drinking Diet Coke for caffeine
By Matt Sedensky and The Associated PressFebruary 14, 2026
11 hours ago
Simon Cowell posing for cameras
SuccessCareers
‘America’s Got Talent’ creator Simon Cowell has given up working on Fridays because ‘it’s pointless’—and research shows he’s right
By Orianna Rosa RoyleFebruary 14, 2026
14 hours ago
Big TechGen Z
Analog-obsessed Gen Zers are buying $40 app blockers to limit their social media use and take a break from the ‘slot machine in your pocket’
By Marco Quiroz-GutierrezFebruary 13, 2026
1 day ago
Actress Jennifer Garner
SuccessWealth
Actress Jennifer Garner just took her $724 million organic food empire public. She started her career making just $150 weekly as a ‘broke’ understudy
By Emma BurleighFebruary 13, 2026
1 day ago