• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Bitcoin’s $4.6 billion ETF debut was a success

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
January 12, 2024, 11:48 AM ET
Blackrock iShares Bitcoin Trust ETF signage at the Nasdaq MarketSite in New York, NY.
Shares from BlackRock and nine other ETF issuers began trading on Thursday.Michael Nagle—Bloomberg/Getty Images

It took a decade of waiting, but Bitcoin finally got its ETF moment. On Thursday, shares from BlackRock and nine other ETF issuers began trading and so far it looks like the new product is a hit. The Wall Street Journaldescribed the moment as a “monster start” for Bitcoin ETFs while Bloomberg wrote that the new shares “took Wall Street by storm.”

As proof of success, market watchers pointed out that $4.6 billion worth of Bitcoin ETF shares changed hands, suggesting demand for the product was both broad and deep. BlackRock’s fund alone saw over $1 billion of trading volume, which came close to being the biggest ETF debut in history, not far behind the $1.16 billion in volume that the firm’s “carbon transition” ETF notched on its first day in 2021.

The volume numbers are impressive, but there are also some caveats. One is that a good chunk of Thursday’s volume likely came as a result of outflows from Grayscale—which “uplisted” its off-brand trust shares into an ETF but is maintaining an outsize fee—and from the fact that BlackRock and others had pre-arranged “seed capital” for their new funds to goose initial demand. It will take a few weeks until we get a clear idea of whether the first-day enthusiasm for the new Bitcoin ETFs translates into long-term demand, including from retail investors. But, for now, it’s safe to say that the new products are not a bust.

Meanwhile, a few other storylines emerged. These included asset management giant Vanguard electing not to offer the ETFs on its platform because the company believes they are too risky. The decision carries a whiff of paternalism and, some may suspect, of sour grapes too since Vanguard—unlike BlackRock, Fidelity, and Franklin Templeton—did not spin up a Bitcoin ETF of its own. But as Vanguard has made similar decisions in the past over what it perceives as high-risk assets, its “no Bitcoin” policy is likely rooted in genuine, if misguided, concern for its customers.

Another emerging story is that, in the face-off between traditional finance firms and pure crypto players to offer Bitcoin ETFs, the former appear to have won out. As it turns out, claims of Bitcoin authenticity or whatever lost out to the huge liquidity and familiar brand name offered by BlackRock and others.

Finally, the launch of the ETFs has proved an occasion to reflect on what Bitcoin even stands for anymore. Some have noted it is ironic that a project that began as a rebellion to big banks and the government has gone mainstream in the form of Wall Street packaging. I think that’s beside the point though. If people want to exchange Bitcoin outside of the financial system, they absolutely can do it—and it’s cheaper to boot.

Thanks for reading, and please note Fortune Crypto will return to your inboxes on Tuesday after the MLK Day holiday.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

New York's Department of Financial Services stripped Genesis of its BitLicense as part of an $8 million settlement with the DCG subsidiary. (Fortune)

Circle filed for a confidential IPO after the stablecoin giant unsuccessfully tried to go public via a SPAC in 2022. (Reuters) 

Franklin Templeton, whose Bitcoin ETF attracted less interest than those of Fidelity or Vanguard, slashed its fee to 0.19%. (CoinDesk)

CoinShares exercised an option to buy the Bitcoin ETF business of rival Valkyrie following its soft debut on Thursday. (Bloomberg)

The share prices of Coinbase, MicroStrategy, and Bitcoin mining stocks all slumped on the day of the ETFs debut. (The Block)

MEME O’ THE MOMENT

The end of Grayscale arbitrage:

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

NewslettersMPW Daily
Alexis Ohanian believes in the future of women’s sports: ‘I can market excellence all day long’
By Emma HinchliffeDecember 12, 2025
14 hours ago
NewslettersCFO Daily
SEC chair moves to boost IPO momentum: ‘Make it cool to be a public company’
By Sheryl EstradaDecember 12, 2025
17 hours ago
NewslettersTerm Sheet
Disney plus OpenAI: What could possibly go wrong?
By Alexei OreskovicDecember 12, 2025
19 hours ago
Disney CEO Bob Iger in Los Angeles, California on November 20, 2025.(Photo: Unique Nicole/AFP/Getty Images)
NewslettersFortune Tech
Disney and OpenAI do a deal
By Andrew NuscaDecember 12, 2025
20 hours ago
NewslettersCEO Daily
Honest Company CEO Carla Vernón on being mentored by Walmart’s Doug McMillon
By Diane BradyDecember 12, 2025
21 hours ago
Stephanie Zhan, Partner Sequoia Capital speaking on stage at Fortune Brainstorm AI San Francisco 2025.
AIEye on AI
Highlights from Fortune Brainstorm AI San Francisco
By Jeremy KahnDecember 11, 2025
1 day ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
20 hours ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
16 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
15 hours ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
2 days ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
11 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.