• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Bitcoin ETF expected for Wednesday—but some fret about being ‘rugged’ by SEC

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
January 8, 2024, 9:21 AM ET
The SEC is obliged to take a vote on a pending Bitcoin ETF petition on Wednesday, Jan. 10.
The SEC is obliged to take a vote on a pending Bitcoin ETF petition on Wednesday, Jan. 10.Milan Jaros—Bloomberg/Getty Images

So much drama. On Friday, the crypto world was abuzz about an unfounded rumor that the Securities and Exchange Commission chose that day to approve long-awaited Bitcoin ETFs. That didn’t happen, so the buzz shifted to what did: the filing of an 11-page letter by an outfit called Better Markets, which has ties to anti-crypto scourge Sen. Elizabeth Warren (D-Mass.) as well as SEC Chair Gary Gensler. The letter warned the SEC that it would be a “grave if not historic mistake” to approve Bitcoin ETFs, and that doing so would put a U.S. stamp of approval on “a market thoroughly contaminated with fraud and manipulation.”

The letter’s 11th-hour filing—only days before the SEC is obliged to take a vote on a pending Bitcoin ETF petition—and the fact it came from allies of Gensler and Warren led some crypto watchers to fear the approval process would be derailed yet again. “It’d be so utterly fitting for crypto in general if Gary manages to figure out a way to rug everyone,” Bloomberg analyst James Seyffart noted dryly. (The term “rug” is common crypto parlance for pulling a sudden trick or scam).

Despite a flurry of worried tweets about the letter, it’s unlikely the Better Markets missive is part of a last-minute plot to help the crypto-hating Gensler sandbag the Bitcoin ETF applications one more time. This is not least because the group’s letter, on closer inspection, appears to be little more than a rewarmed version of an earlier document from this summer. The evidence for this is that the group’s initial filing contained the wrong date and that Better Markets did not even bother to provide an up-to-date list of companies seeking a Bitcoin ETF.

The upshot is that the popular thesis about how and when the SEC will issue an approval is probably correct. That thesis holds that, after the agency got smacked down in court, it will use this Wednesday, Jan. 10—when it is obliged to supply an answer to one of the applications—to approve a batch of filings at once so as not to give any one would-be Bitcoin ETF issuer a head start.

While imminent approval seems like a sure thing, that doesn’t mean the end of the drama. There are still two big questions for which no one has a clear answer. The first is which firm will grab the lion’s share of the market—BlackRock, Grayscale, or someone else—and the second is what an SEC approval for ETFs will mean for the price of Bitcoin.

The bear case, which is getting the most play, is that any price pop from the SEC’s approval is already baked in and that Bitcoin will drop once investors “sell the news.” The bull case is more subtle but also compelling. It involves the idea of “model portfolios,” which—as an ETF expert tells Axios—involves finance titans like BlackRock building off-the-shelf investment portfolios that are simply cut-and-pasted by many institutions. If those model portfolios will soon include Bitcoin, well, you get the idea. Do you have a strong reason to believe the bull or bear case for Bitcoin ETFs will prevail? If so, let me know.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Coinbase is reportedly acquiring a holding company in Europe in order to obtain a license to offer derivatives, which make up 75% of all crypto trading, in the EU. (CNBC)

Someone sent 27 Bitcoins worth $1.2 million to a Satoshi Nakamoto wallet containing funds that have not moved since 2010. (The Block)

Crypto OG Arthur Hayes predicts a "vicious" 20% to 30% plunge in crypto prices in March due to expiry of two Fed programs created to stave off last year's banking crisis. (CoinDesk)

Crypto job postings in December fell 57% year over year despite the recent rally—though hiring is typically a lagging indicator. (Bloomberg)

Posts linking to cryptos scams—most of them from "verified" users—have swamped the benighted X platform to the point where people are resorting to using Community Notes to warn others. (Bleeping Computer)

MEME O’ THE MOMENT

Here comes Wall Street:

This is the web version of Fortune Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Walmart International president and CEO Kathryn McLay speaks at Fortune Most Powerful Women Summit on Oct. 10, 2023.
NewslettersMPW Daily
Walmart’s leadership shakeup sees one female CEO contender leave—and another up-and-coming exec climb higher up the ladder
By Emma HinchliffeJanuary 16, 2026
2 days ago
Stack of colorful credit card on a silver laptop.
NewslettersCFO Daily
Why a proposed 10% cap on credit card interest is rattling big banks
By Sheryl EstradaJanuary 16, 2026
2 days ago
Databricks CEO speaking on stage.
NewslettersTerm Sheet
2025 U.S. VC deal value soared to $339.4 billion, says PitchBook. But there’s a catch.
By Allie GarfinkleJanuary 16, 2026
2 days ago
Signage for Taiwan Semiconductor Manufacturing Company (TSMC) at its fabrication plant in Phoenix, Arizona on Monday, March 3, 2025. (Photo: Rebecca Noble/Bloomberg/Getty Images)
NewslettersFortune Tech
U.S. and Taiwan reach a chippy new trade agreement
By Andrew NuscaJanuary 16, 2026
2 days ago
NewslettersCEO Daily
AI is becoming baked into health care. Now CEOs are focusing on patient and practitioner outcomes
By Diane BradyJanuary 16, 2026
2 days ago
AIEye on AI
Worried about AI taking your job? New Anthropic research shows it’s not that simple
By Sharon GoldmanJanuary 15, 2026
3 days ago

Most Popular

placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
7 days ago
placeholder alt text
Economy
3 things Trump did in 24 hours to show that he's in control of American business
By Eva RoytburgJanuary 8, 2026
10 days ago
placeholder alt text
Newsletters
The oil CEO who stood up to Trump is a follower of the disciplined 'Exxon way' and has a history of blunt statements
By Jordan BlumJanuary 13, 2026
6 days ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
1 day ago
placeholder alt text
Banking
'Absolutely, positively no chance, no way, no how, for any reason': Dimon says he'd never run the Fed but 'would take the call' to lead Treasury
By Jacqueline MunisJanuary 16, 2026
2 days ago
placeholder alt text
AI
Ford CEO warns there's a dearth of blue-collar workers able to construct AI data centers and operate factories: 'Nothing to backfill the ambition'
By Sasha RogelbergJanuary 18, 2026
10 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.