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NewslettersFortune Crypto

Apple’s $5 million book payment shows Sam Bankman-Fried is big business

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
September 8, 2023, 11:11 AM ET
Sam Bankman-Fried photographed leaving court in New York
Sam Bankman-Fried, former CEO of FTX, is seen leaving court in New York on July 26, 2023.Victor J. Blue—Bloomberg/Getty Images

Who says crime doesn’t pay? According to Hollywood site The Ankler, Apple paid author Michael Lewis $5 million for the rights to his book Going Infinite about super-fraudster Sam Bankman-Fried—an unprecedented amount for an unpublished work and more than the $2 million studios paid for the first four books in the Harry Potter series.

Apple’s record-breaking check shows Hollywood’s ongoing interest in grifter tales—think of Hulu’s The Dropout, about Elizabeth Holmes, and Netflix’s Inventing Anna, about fake heiress Anna Delvey, among others. This reflects the public’s fascination with celebrity criminals and also indicates there is a lot of money to be made for publishers and studios in telling their stories.

Bankman-Fried appears to be the mother lode. As The Ankler notes, he has spawned eight separate film projects (including one with Mark Wahlberg and Fortune) and at least three books. Lewis’s work is set to drop on Oct. 3, right after Number Go Up, a broader crypto book that features Bankman-Fried on the cover. The book’s author, Bloomberg journalist Zeke Faux, published an excerpt this week and sniped at Lewis on X (formerly Twitter) for a fawning interview with his subject that seemed “inappropriate for a journalist.”

While all of this reflects just another example of America’s celebrity industrial complex, it also raises interesting questions about Bankman-Fried himself. Namely, how long until the grifter extraordinaire seeks to get a piece of all this action?

Bankman-Fried had decided to cool his heels in a Brooklyn prison rather than plead guilty—a decision that is looking increasingly foolish as everyone in his inner circle at FTX, including his former girlfriend, has decided to cut a deal that likely involves throwing him under the bus. Still, by the time his trial set for October concludes, Bankman-Fried will be even more famous than he is now, and in America fame means money and celebrity.

Even convicted “Pharma Bro” Martin Shkreli, who got out of prison in 2022 after serving five years, has found a shtick as a minor celebrity on social media—becoming, as a colleague noted in our Slack channel, the most relevant irrelevant person ever. In the case of Bankman-Fried, it feels like his insatiable appetite for money and attention will lead him to figure out a way to cash in on his notoriety.

The problem, of course, is that ruthlessly stealing billions of dollars under the guise of altruism means Bankman-Fried is poised to serve decades, and potentially a lifetime, in the slammer—meaning that, if he does parlay his infamy into big money, he may never get a chance to enjoy it.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

JPMorgan plans to launch a stablecoin-like deposit token, pending regulators’ approval, that will use blockchain to transfer digital dollars between banks. (Bloomberg)

Ryan Salame is the latest top lieutenant to Sam Bankman-Fried to plead guilty, making him a possible witness in the fast-approaching trial of the FTX founder. (Fortune)

The IMF and FSB published a policy paper warning against blanket bans on crypto, and stating that stablecoins could “transmit volatility” rapidly across borders. (CoinDesk)

The FBI says North Korea’s Lazarus hacker group was responsible for this week’s $41 million heist from crypto-gambling platform Stake. (The Block)

Crypto-mining giant Riot said it made $31.7 million in energy credits last month during the record heat wave in Texas—more than triple what it generated by mining Bitcoin. (CNBC)

MEME O’ THE MOMENT

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About the Author
By Jeff John RobertsEditor, Finance and Crypto
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Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

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