• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Binance is either 3 steps ahead or in big trouble—it’s hard to tell

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
June 1, 2023, 8:23 AM ET
Binance CEO Changpeng Zhao.
Binance CEO Changpeng Zhao.Ben McShane—Sportsfile for Web Summit via Getty Images

There has been a flurry of news about Binance in the last week, and whether that news is good or bad depends on how you want to read the tea leaves. The company’s many critics will look at the latest developments as proof that Binance is circling the drain ahead of a long overdue collapse—while its defenders can make a case that the company’s founder, Changpeng Zhao, is playing fourth-dimensional chess while everyone is else playing checkers.

Let’s start with the news that the world’s biggest crypto exchange has tapped executive Richard Teng to lead all of its regional markets outside of the U.S.—a role that amounts to being Binance’s global CEO in terms of duties, if not in name. This is a big development since Zhao appears to be handing over the day-to-day operations to someone else.

You can read this as a signal that Zhao is in imminent danger from multiple investigations and that in a panic he handed the wheel to someone else. This is certainly plausible. The company and Zhao were hit with a raft of regulatory charges in March by the U.S. derivatives regulator, and everyone is waiting for a much bigger shoe to drop in the form of criminal charges brought by the powerful Justice Department. It’s possible, though, that Zhao has seen this moment coming for years and carefully cultivated Teng—a one-time CEO of Binance Singapore who has an impressive résumé from the traditional finance sector—all along.

Then there is the report this week that Binance may soon allow institutional clients to post collateral with banks rather than on the exchange itself—a move that would increase the company’s expenses and undercut its margins. Those bearish on Binance can point to this development as a signal that institutions don’t trust the company to hold their money. The rosier view is that the company is developing relationships with the traditional sector that will increase customer confidence in Binance and attract more big clients over time.

Finally, on Wednesday, came reports that Binance was laying off 20% of its 8,000-person workforce—a claim the company denied, insisting that any departures simply represented a shuffling of talent. Zhao added that Binance has long had a “bottom out” program to nudge out poor performers and that such shake-ups were part of a larger commitment to efficiency that has helped the firm stay profitable even during two Crypto Winters. Here again, you can interpret this either as a company in distress—or one that is highly tuned to operate in bull and bear markets alike.

For my part, I simply can’t tell whether all of this means Binance is on the point of implosion, or if, instead, it’s laying the foundation for long-term dominance. But I have a feeling we’ll know the answer by the end of summer.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

PayPal Ventures and others invested $52 million in Magic, a startup that provides crypto wallet tools to companies like Mattel and Macy's. (Fortune)

Plaid, a widely used tool for consumers to connect their banks to fintech apps like Venmo, is thriving after the DOJ kiboshed Visa's attempt to buy it in 2020. (Bloomberg)

A new report found crypto companies spent $11.9 million on lobbying last year—led by Coinbase, Binance, and Chainalysis—compared with $7.7 million in 2021. (WSJ)

The price of Bitcoin slumped in response to signs the Fed intends to keep hiking interest rates. (Coindesk)

Ethereum cofounder Joe Lubin appears to have won—just barely—a five-year $500,000 bet against Bitcoin maximalist Jimmy Song over whether the newer blockchain could succeed. (Coindesk)

MEME O’ THE MOMENT

Stay classy crypto peeps:

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

NewslettersMPW Daily
A new book celebrates the women who built Microsoft into a trillion-dollar company
By Emma HinchliffeDecember 8, 2025
17 hours ago
Ray Yuen, office managing director at the design and architecture firm Gensler, speaks at Fortune's 2026 Brainstorm Design conference in Macau.
NewslettersFortune CHRO
If you want your employees back in the office, try feeding them, says Gensler executive
By Kristin StollerDecember 8, 2025
21 hours ago
Statistics of business concept. Finance chart.
NewslettersCFO Daily
McKinsey’s CFO: Why finance chiefs shouldn’t hit pause on AI right now
By Sheryl EstradaDecember 8, 2025
21 hours ago
NewslettersTerm Sheet
Fortune Brainstorm AI San Francisco starts today, with Databricks, OpenAI, Cursor, and more on deck
By Allie GarfinkleDecember 8, 2025
22 hours ago
NewslettersFortune Crypto
Citadel’s shot at Andreessen Horowitz points to coming battle over DeFi and U.S. stock trading
By Jeff John RobertsDecember 8, 2025
22 hours ago
man shooting at target bullseye and missing
NewslettersNext to Lead
The science of failing up: Why some leaders rise despite repeated screwups
By Ruth UmohDecember 8, 2025
23 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
15 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
13 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
3 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
5 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.