• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CompaniesCryptocurrency

As crypto embraces A.I., a major exchange scraps ChatGPT integration because ‘it’s very dangerous’

Leo Schwartz
By
Leo Schwartz
Leo Schwartz
Senior Writer
Down Arrow Button Icon
Leo Schwartz
By
Leo Schwartz
Leo Schwartz
Senior Writer
Down Arrow Button Icon
May 30, 2023, 10:43 AM ET
OpenAI CEO Sam Altman
OpenAI CEO Sam Altman.Win McNamee—Getty Images

As artificial intelligence eclipses crypto as the next big thing, digital-asset-focused companies such as VC firm Paradigm are scrambling to capitalize on the hype wave.

Some are issuing warnings about the nascent technology. Bitget, the Seychelles-based crypto exchange, has killed its integration of ChatGPT—the generative A.I. tool created by Sam Altman’s OpenAI—into its customer service products, citing misinformation and falsification of facts.

“If you [base] your decision-making solely on A.I., it’s very dangerous at this moment,” said Gracy Chen, Bitget’s managing director. “When A.I. is too integrated here, people just become too lazy and don’t do their own research and own those decisions.”

Bitget is a leading derivatives exchange, meaning it provides advanced financial products based on the value of underlying assets like Bitcoin and Ether, rather than the spot price of the cryptocurrencies. It also offers a popular product called copy trading, where users can mimic other traders’ strategies.

Chen said Bitget has been experimenting with implementing A.I. into its backend platform, such as training A.I. models with the history of its existing successful traders and using the output to help others. Much like other crypto companies, Chen noted, Bitget has been investing in A.I. tech through its venture arm, Foresight Ventures, including $10 million in the Web3 training service Fetch.ai.

In early April, Bitget also initiated a test to evaluate the potential of ChatGPT, integrating the tool to manage its customer inquiries through automated replies. Bitget’s team quickly realized the limitations of the product, especially because much of its data is pulled from before September 2021.  

ChatGPT began offering misleading or incomplete responses to customer queries. When one user asked for examples of prospective cryptocurrencies to consider, ChatGPT included the failed coin Luna on its recommended list.

When Fortune asked the same question on May 30, ChatGPT no longer included Luna, although it did respond that Luna “has also gained attention for its innovative approach to blockchain technology and its focus on fostering adoption in real-world cases” when asked whether it was a trusted crypto project.

Another example showcases the limitations of ChatGPT’s dataset. When a user asks, “Is FTX a trusted crypto exchange?” ChatGPT responds that “FTX is generally considered a reputable and trusted cryptocurrency exchange”—a query replicated by Fortune.

According to Bitget, 80% of crypto traders who used the ChatGPT implementation reported a negative experience. The exchange suspended the experiment after two weeks.

While the limitations of ChatGPT’s September 2021 knowledge cutoff were clear, Chen attributed the decision to “information gaps in a large organization like ours.”

“When we were implementing ChatGPT into customer interaction, that’s more a decision made by the customer service department,” she told Fortune. “The research team and I might have more thoughts and insights on the limitations of A.I.”

Despite the failed integration, Chen said that Bitget will continue to experiment with A.I., including through Fetch.ai, its new investment recipient. She speculated that the broader technology could have as large an impact on crypto as the rise of DeFi in the summer of 2020.

“This is a new criteria or sector in crypto that can have important applications that will shape how this industry works,” she told Fortune.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Leo Schwartz
By Leo SchwartzSenior Writer
LinkedIn iconTwitter icon

Leo Schwartz is a senior writer at Fortune covering fintech, crypto, venture capital, and financial regulation.

See full bioRight Arrow Button Icon

Latest in Companies

CompaniesVenture Capital
Exclusive: Crypto venture firm CMT Digital raises $136 million for fourth fund
By Ben WeissNovember 5, 2025
1 month ago
A Ferrari race car on a racetrack
CompaniesCryptocurrency
Ferrari to release crypto token to let wealthy fans take part in 499P auction
By Carlos GarciaNovember 3, 2025
1 month ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
1 month ago
CompaniesCryptocurrency
Crypto founders are getting very rich, very fast—again
By Jeff John RobertsOctober 30, 2025
1 month ago
A Mastercard credit card peeking out from a pocket.
CompaniesMastercard
Exclusive: Mastercard poised to acquire crypto startup Zerohash for nearly $2 billion, sources say
By Ben Weiss and Leo SchwartzOctober 29, 2025
1 month ago
Three men stand in front a white backdrop.
CompaniesCryptocurrency
Startup Hercle raises $10 million to build out stablecoin-based global money transfers
By Carlos GarciaOctober 29, 2025
2 months ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
24 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
20 hours ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
18 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.