REWE Group

REWE Group is a leading German retail and tourism cooperative, founded in 1927 by 17 buying cooperatives aiming to leverage collective purchasing power. Headquartered in Cologne, REWE has significant operations across Europe in grocery, convenience, DIY/garden, and drugstore retail. Flagship brands include supermarket brands REWE in Germany, BILLA and PENNY in Austria and Central/Eastern Europe, alongside Toom Baumarkt (DIY), BIPA (Austria), and Lekkerland (wholesale). Its travel and tourism arm, DERTOUR Group, operates brands such as DERTOUR and Kuoni. The company also runs specialist e-commerce brands for wine (Weinfreunde), pet supplies (ZooRoyal), and more.