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Pandora (PNDORA): Company Profile, Stock Price, News, Rankings

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Pandora | Fortune

Pandora (PNDORA): Company Profile, Stock Price, News, Rankings | Fortune

Sasha Rogelberg

Pandora CEO says producing jewelry in America ‘simply won’t work’: ‘I can’t find that amount of talent that actually has this craft experience in the U.S.’

/2025/05/07/pandora-ceo-alexander-lacik-thailand-tariffs-us-supply-chain-increased-prices/

Orianna Rosa Royle

Gen Z and millennials aren’t buying lab-grown diamonds because they’re ‘sustainable’ says Pandora CEO, they only care about price and design

/europe/2024/12/26/gen-z-millennials-lab-grown-diamonds-sustainable-price-bigger-ring-design/

Jasmine Li

Good news for Gen Z’s favorite jewelry: Scientists can now grow diamonds faster than you can watch ‘Oppenheimer’

/2024/05/01/lab-grown-diamonds-gen-z-millennials-sustainable-jewelry/

Pandora CEO says producing jewelry in America 'simply won't work': 'I can't find that amount of talent that actually has this craft experience in the U.S.'

https://fortune.com/2025/05/07/pandora-ceo-alexander-lacik-thailand-tariffs-us-supply-chain-increased-prices/?itm_source=parsely-api

https://fortune.com/europe/2024/12/26/gen-z-millennials-lab-grown-diamonds-sustainable-price-bigger-ring-design/?itm_source=parsely-api

Jeremy Kahn, AI Editor, FORTUNE Moderator: Maiwen ZHANG, Executive Director, Executive Editor, FORTUNE China, Co-chair, Fortune Brainstorm AI Singapore


Brainstorm AI Singapore 2024: A Survival Guide to our Superpowered Future

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So Jeremy, your book offers very dramatic predictions of A I's impact over the next decade. Suppose we can really travel through time uh to the year 2034 as a writer and thinker, what do you think will be the most underestimated change brought about by A I? Yeah. So I think there's several things, but I think we're vastly underestimating the extent to which this is going to change the way we kind of interact with the internet in a way that, you know, Google kind of changed the way we all search for information. I think the sort of A I chatbots and actually more agentic A I that's coming along is really going to change the way we interact with digital information in a way that's kind of very profound. It really is like the next platform shift. And I think we're in the future, not really going to do a lot of this searching ourselves. We're going to have these A I agents that kind of go out into the world and do our research for us, do our shopping for us, plan our trips. And I think that's going to sort of profoundly change the way companies potentially interact with customers and the way we all interact with each other in ways we haven't really grappled with. And I think a lot of companies aren't really grappling with. So I think that's one of the biggest changes if you project for decade, uh, that we'll see. I also think in all of us who are sort of knowledge workers, um, there's going to be kind of a copilot that works alongside us in our job and that's going to change sort of how we function in our, in our, in our daily jobs. And I think a lot of people aren't also sort of thinking too hard about that at the moment. I, uh, you also remind me that one of the, uh, feminists I listened to mention the topic called General Computer Control, which sounds harmless. But, uh, think about it, this could be a shortcut to a G I that A, I can understand what's on the screen, can, can take actions, interact with the cyberspace through a PC. So, if not properly regulated, this could be followed by things like feeding the public with disinformation, fake news, et cetera. So, is this like opening a new Pandora's Box? Yeah. Right. I do think so. That's the kind of agentic A I that I was talking about that. I do think it's coming. Um, but I think some of the risks you have to sort of look at, at how much of an additional risk you have from the technology. So if you talk about disinformation, for instance, we already have quite a lot of human generated disinformation out there. The question is if you have an agentic system, is it that much easier to produce something at scale and then also put it out into the world and kind of create a whole strategy for a whole disinformation campaign. I think what I worry about most with the sort of digital agents is actually there are some interesting issues about control. I worry actually about sort of scams and crime and this sort of thing because I think right now there's already systems where you can, you can tell chat GPT like what's the way I can make $10,000 in an hour and it'll tell you some ideas for doing that, but you have to then go ahead and implement that idea yourself. And so far when people have done these experiments, mostly Chat GPD recommends you run some sort of marketing thing where you're, you're then paid to market somebody else's product on the internet T shirts or something like that. But it could very well in the future be that, oh, you know, go make me $10,000 you know, in the next few hours and don't tell me, you know, I don't want to know how going to do it. I think you could very well get a system that says, oh, well, a great way to do that would be to run a phishing campaign for instance. And we'll just send a bunch of scam letters to people and tell them to transmit money to your bank account. And the question is if your, if your system goes off and does that like, first of all, who's liable for that, but also that's a risk that we really want to try to avoid. So I think the guardrails we have around agentic systems are going to be really important. So as who wrote, if we can try to govern A I, like what would, what we did with uh uh nuclear power, for example, uh what do you think our government and the international society can do now to prevent, you know, all this from happening? Yeah. Well, I do talk in the book a little bit about different analogies for governance including nuclear power. And I do think we need different levels of regulation. I think we should do some stuff at the international level that puts some basic limits on what this technology can do. I'm not as if you read the book, you'll see that I'm not super worried about the sort of existence risk scenario, but I'm worried enough that I think we should take some action to head that off. I think it makes sense to do that. I don't think that that should sort of crowd out what we're doing to deal with more near term risks. Such as disinformation, such as bias in A I systems. I think we need other regulations to deal with that and that could actually be done more at the national level. I do think every country is going to need a regulator that actually understands the technology has the power to kind of look at what technology companies are actually building and have some meaningful control over that and, and that we need some standards around what these controls should be. Um I do think there, there are risks here and we need to have a regulatory regime. I don't think you can just have a completely laissez Faire system. I think your book mentioned a lot of things actually are working. One of them is called uh constitutional. Yeah. Yeah, which is adopted by Amazon's uh large, large language model uh which is to give A I model written principles, a constitution to follow. So, so what it should be or maybe it's already written in this constitution. Yeah. Well, this is an interesting constitutional A I for those who don't know is something that was invented by the folks at Anthropic, which is one of the sort of leading uh LLM companies um founded by a group that, that broke off from open A I. Um And their idea was to give an A I system, a written set of principles that they, it should check every answer it's giving against and see if it conforms with these principles. This does seem to produce more robust guardrails than some other kinds of ways of trying to create guardrails. However, it's not foolproof, there are still ways around this. So I think we still need more research, but I think it's not a bad idea. Then the question becomes well, who principles are in this constitution? And that's a very fraught issue. And I think anthropic has done some interesting work on trying to survey the public on what do they think should be in this constitution? And they found, you know, two thirds of the people kind of agree on what should be in the constitution. The problem is that the other third vehemently disagree with the two thirds. So I think that's still, you know, we're going to have to come up with a way of resolving this. And I think it's, that's one of the reasons I think it's gonna be, there's gonna be geographic diversity among, uh, you know, chat bots. Um I think because we're going to need different guardrails for different places and different societies will think certain things are more appropriate than others, but they will be common area. Yeah, I think there will be commonalities and that's one of the things we could try to do at the international level is come up with, what are those commonalities? But is it, uh you know, uh constant intuitively, is it correct to say that maybe we need more powerful A I models in order to, uh, make sure that they, they will be safer because we, we simply need them to be that sophisticated to make it happen. Well, yeah, this is again an idea that the folks at Anthropic D Amede, who's the ceo of anthropic has this idea that you have to build 90% of the unsafe thing in order to do the research on how to make the system safe. I think that's a little bit dangerous way of thinking, but I do think there's a little bit something to it that we need to advance the system to a certain degree test, you know how we could control them. But it's also one of the reasons I think you need a regulator there sort of looking over the shoulder of the company saying, OK, well, at what point are we reaching a limit at which we shouldn't go any further? I also think there's some interesting research on if you built something that's relatively powerful, how do you distill the learnings from a large model down to a smaller model? And I think there's some interesting research has come out on that and I think some we may end up through building these larger models, create and more powerful models, create smaller models that are actually more controllable. But it will be because we've done the work on the large models. And the last shepherd, uh the, the, the very last ending of the book, uh actually brought me things some further last week, my kids uh and I visited the Mogao Grottos located in Northwest China. So uh sending interest from the Asian murals, mostly colorful paintings, religious writings on the wall. In the case, I was actually profoundly shaken by the fact that this is created. This was created by the very same human beings more than 1000 years ago. But think about that when our descendants saw writings, paintings, even music sheets, uh will they still be amazed knowing that this could actually be cations of machines? So with this fact, discouraged today's artists and writers, I hope not, I think it is a potential risk that people will stop appreciating, you know, human created objects and art. But I actually don't think it's a huge risk. I think there's plenty of room here still for human creativity. And if you look at sort of the most profound contributions, particularly, it's advancing the edge of any art, it's still going to be done by humans. It may be done at in collaboration with A I and using A I as a tool. But I think ultimately that to try to predict if you look at how a lot of these A I systems are trained, they're trained on past human works. And if you're trying to advance where art is going, it's very hard for these systems to actually make an advance on that goes beyond their training data. In fact, they really can't, in many cases do that. But a human can a human can potentially prompt, you know, use what the A I but then put a human touch on top of that, that does really advance the art form. And in the book, I talked to a number of artists who are trying to do this. There's a photographer I talked to who takes these big monumental of canvases panoramic photography. And then he applies an A I layer that provides some interesting visual effects. But then he does traditional photo editing. On top of that. I also talked to a writer who kind of takes the most bizarre outputs of systems and incorporates that into her writing and uses a kind of a foil for things she writes. So she has the A I in kind of conversation with her, which I think is interesting also as a way to think about how artists can still create human, written and human advanced art. So just as you wrote, we need co pilots, not autopilots. Yeah, that's right. I have to say we need co pilots and not auto. Yeah. So again, you wrote, I quote A I is actually bendable. So let's hope we can, we can uh skew the odds in favor of those more positive outcomes, not the other way around. Yeah. Thank you. Thank you. Thank you. Thank you so much. Thank you.

[INTRO MUSIC] SID KESWANI: Our primary focus is on team member and consumer safety. So with that in mind, we have opened our stores ensuring that we are following the local social distancing laws, as well as ensuring that our team members feel safe, and so they make our consumers feel safe when they come into the store. Some of the tools that we're using to help our team members are things such as curbside pickup, which we are live with, as well as we're using a Waitlist Me app, which allows team members to limit the number of people that come into a store, and if it exceeds a certain amount, then we put them on a list. So they can walk around the mall and come back in their leisure, when their time is right. So it's really helped our team members feel safe and our consumers feel safe, as well. And then lastly, we walk down the path of things such as contactless checkout, as well as Apple Pay, et cetera. In general we've created some safety protocols for all our stores, and they apply across the board, whether they're in-mall or in outlet, outdoor centers. And so we've followed local laws wherever necessary, but we have put into place some minimum requirements from Pandora, one of them being that we require all employees to wear a mask, as well as making sure we have safety and sanitizing stations in all our stores. So that's really been one thing that we have enforced across the board. We've created some additional training for our employees to ensure that they know how to interact with our customer base. And we are also doing some additional things around cleaning in our stores. We've of course put things such as the six-foot markers in our stores. And our team members now clean every piece of jewelry. So for example, if you come in and you want to buy a piece of jewelry, we'll let you try it on, we'll put it back on the tray, we have some cleaning machines in stores, we'll clean it before we put it back in our showcase. And of course, we've removed all jewelry where a customer could touch and feel the jewelry. So it's all behind a showcase for safety right now. We do see a little bit more business or more people in our outdoor centers, so we've had to be a little bit more cautious there. But in general, we've been able to manage pretty well, given the circumstances. We are very fortunate at Pandora, we did not furlough any of our employees. Our employees all stayed on our payroll for the first eight weeks, and even since then, most of our employees have been able to stay employed. And so we took the time to really train and engage our employees at that time. And that's paying dividends. So as we opened stores, we were able to bring our employees back to work very quickly. And they were trained in the new reality of how do you deal with selling jewelry in a socially distant climate. Even in this time of adversity, our team members have really responded. And the touch of kindness that they've provided to each other has been quite amazing. And our leaders have really stepped up. I believe in this time of uncertainty, communication is critical, and we believe we've done a good job of that. And our team members tell us that, because we talk to them frequently, and we listen to them. We're getting feedback from our local markets on a weekly basis, and that's really been helpful. As we move forward, there will be learnings from this that we will apply in the years to come. We are a partner with UNICEF, and we made a huge donation, and we're actually a sponsor for their COVID fund for children. So that's really great. And then, of course, locally in the US, we've really looked at the philanthropic efforts that we could be part of. And the one that really comes to life for us is the American Nurses Association. So we have Nurses Charm, and we donated our sales from Nurses Week-- 100% of our sales to the American Nurses Association, which was almost $100,000, just because we feel like our front line workers have been amazing. And personally, my wife is a nurse, so it was even more emotional for me to be able to do that. Yeah, I think there's going to be a lot of things that we're going to have to see as things evolve. But I think in the near future, we see two or three key things that are changing in the marketplace. One is, Omni channel was already something that was becoming more and more important, but now I believe that's accelerated, and it's going to be a big part of everybody's journey. And at Pandora, we're onboard with that and we're down that pathway already. So we've jumped on it and kept going. We believe that artificial intelligence, AI, is going to be another technology piece that's going to become very relevant for us, and so we're looking and exploring those ideas as well. And then lastly, I think the consumer is going to really look for more than just good customer experience. They're going to look for a safe and good customer experience. And I believe retailers that can provide that and put on their A-game are going to really win in this environment. And at Pandora, we are striving to have a great consumer experience that is safe. And I look forward to being able to share some of those experiences in the near future. 

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