Change the World 2025
Athletes in women’s professional sports often contend with financial precarity that their male counterparts don’t share. But in American soccer, that’s becoming far less true. The league’s 2024 CBA introduced increased minimum salary guarantees and expanded paid parental and mental health benefits for players. Advertising partnerships with the likes of Nike, Ally, e.l.f., and others over the past couple years have helped put the league on a strong financial footing. Fans are enjoying the product, too: In 2024, total NWSL regular season attendance topped 2 million fans, a 44% increase from the previous season.