Founded in 1866, General Mills may be best known for its cereals, such as Cheerios, Cinnamon Toast Crunch, and Cocoa Puffs. But the company manufactures many other major food brands, including Häagen-Dazs, Bisquick, and Pillsbury. The company is organized into four divisions: North America retail, international, North America pet, and North America food service. It also operates Häagen-Dazs ice cream parlors in markets outside the U.S.