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Dollar General roars into the Fortune 100 on the strength of a 21.6% net sales increase—a reflection in part of shoppers being mindful of budgets during the pandemic. But the deep discounter has also won many new customers with its increased focus on fresh food. While Dollar General expects a slight decrease in net sales this year after its 2020 bonanza, it will speed up the rollout of a new-format store called Popshelf, aimed at more affluent suburban shoppers. It also plans to open another 1,050 of its traditional Dollar General stores.
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