Boston Consulting Group, colloquially known as BCG, is a Boston-headquartered, privately owned management consulting firm. One of the largest consulting firms in the world, BCG provides consulting services to help companies grow, compete, and attain profitability in their industries. The firm also advises companies on data science capabilities, IT architecture design, identifying and achieving business purpose, and building and investing in new digital businesses. BCG utilizes its proprietary growth share matrix to help companies decide how to allocate resources among different businesses. The firm partners with companies in the private, public, and nonprofit spheres in industries ranging from biopharmaceuticals and education to mining and retail. Founded by Bruce Henderson in 1963, BCG now employs 21,000 people in 90 cities globally.