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W. Joseph Campbell
Stay informed with W. Joseph Campbell’s coverage and analysis for Fortune.
Commentary
Long before Polymarket, election polls and predictions were always a form of popular entertainment with a checkered record of accuracy
By
W. Joseph Campbell
Commentary
Why Truman’s 1948 upset is no template for the 2024 U.S. presidential election, according to the expert who wrote the book on polling failure
By
W. Joseph Campbell
Commentary
The parallels between 1948’s ‘Dewey defeats Truman’ election and today
By
W. Joseph Campbell