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Photo of Sydney Lake
Sydney Lake
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Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk covering generational dynamics, billionaire philanthropy, housing, real estate, luxury, and wealth. Before joining Fortune, Sydney served as the assistant editor of Virginia Business magazine and worked on the production desk at CQ Roll Call. She earned her bachelor’s degree in journalism and leadership studies from the University of Richmond and her master's degree in digital media management from the University of Southern California.
LeBron James Ken doll
Retail
He’s just Ken: LeBron James becomes first pro male athlete Barbie doll as Mattel bets on adult customers
By Sydney LakeApril 10, 2025
woman looking at walmart website on her computer
Tech
How Walmart is using the cloud to better connect with customers
By Sydney LakeApril 8, 2025
Kohl’s new CEO is making more than double the retailer’s previous top executive as the company struggles with store closures and falling revenue
Retail
Kohl’s new CEO is making more than double the retailer’s previous top executive as the company struggles with store closures and falling revenue
By Sydney LakeApril 3, 2025
shoppers at the mall going to lululemon
Retail
Lululemon adds to warnings about consumer spending as stock tanks 15% on weak revenue outlook amid tariff uncertainty
By Sydney LakeMarch 28, 2025
Walmart CEO Doug McMillon says customers are exhibiting ‘stressed behaviors’—and it’s already tanked the company’s valuation by $22 billion
Retail
Walmart CEO Doug McMillon says customers are exhibiting ‘stressed behaviors’—and it’s already tanked the company’s valuation by $22 billion
By Sydney LakeMarch 26, 2025
Meet the March Madness millionaires: From Duke’s Cooper Flagg to Purdue’s Braden Smith, college athletes are raking in eight-figure NIL deals
Lifestyle
Meet the March Madness millionaires: From Duke’s Cooper Flagg to Purdue’s Braden Smith, college athletes are raking in eight-figure NIL deals
By Sydney LakeMarch 26, 2025
Sesame Street character Elmo
Lifestyle
The Trump administration’s abrupt federal grant cuts have made their way to ‘Sesame Street’—and they risk ‘pulling the rug out from under children’
By Sydney LakeMarch 24, 2025
Millennial and Gen Z credit scores are the latest sign of the ‘vibecession.’ Their credit scores will keep going up, Open Lending, TransUnion report shows
Finance
Millennial and Gen Z credit scores are the latest sign of the ‘vibecession.’ Their credit scores will keep going up, Open Lending, TransUnion report shows
By Sydney LakeMarch 23, 2025
Nike’s founder, a Walmart heiress, and the owner of the Dallas Cowboys are among the billionaires bankrolling March Madness Sweet 16 schools
Lifestyle
Nike’s founder, a Walmart heiress, and the owner of the Dallas Cowboys are among the billionaires bankrolling March Madness Sweet 16 schools
By Sydney LakeMarch 20, 2025
Match Group CEO Spencer Rascoff speaking
Lifestyle
Match Group CEO admits dating apps feel too much like ‘a numbers game’ so he’s asking employees for ‘unvarnished feedback’ on how to improve Hinge and Tinder
By Sydney LakeMarch 14, 2025
woman shopping in Dollar General
Retail
Dollar General says it closed almost 100 stores in the fourth quarter but its sales actually went up—and Wall Street is loving it
By Sydney LakeMarch 14, 2025
Warren Buffett speaking
Leadership
Warren Buffett’s advice for staying calm when stocks are falling comes from a 130-year-old poem: ‘Keep your head’
By Sydney LakeMarch 12, 2025
customer walking into Kohl's
Retail
Kohl’s had an even worse quarter than Wall Street expected with net sales plummeting nearly 10% in the aftermath of layoffs and store closures
By Sydney LakeMarch 11, 2025
Jamie Dimon says business school grads taking a private equity job while already working at JPMorgan is ‘unethical’
Leadership
Jamie Dimon says business school grads taking a private equity job while already working at JPMorgan is ‘unethical’
By Sydney LakeMarch 11, 2025
Boomers are setting up a showdown with millennials, aging in place and plunking down hundreds of thousands on renovating their homes
Finance
Boomers are setting up a showdown with millennials, aging in place and plunking down hundreds of thousands on renovating their homes
By Sydney Lake and Alena BotrosMarch 9, 2025
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Retail
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Success
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