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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

An out-of-focus person is point to their left and is standing in front of a window with the red and white Walgreens 'W' on it.
Retail
Walgreens’ frail quarter goes beyond the discretionary spending dips afflicting its competitors. It’s ‘just not very good at retailing,’ analyst says
By Sasha RogelbergMarch 29, 2024
A baby is lying on a white sheet and is crying.
Retail
Japan’s population is getting so old that a diaper manufacturer is only making products for adults, not babies
By Sasha RogelbergMarch 28, 2024
The Dali shipping container abuts the fallen Francis Scott Key Bridge.
Finance
Was Baltimore’s bridge collapse the fault of the cargo ship or the bridge? Both, experts say—and there’s no quick fix on the horizon
By Sasha RogelbergMarch 27, 2024
United CEO Scott Kirby is wearing a dark suit and is sitting on a chair onstage.
Finance
United Airlines loses $600 million in market cap on news that FAA is opening a probe after airline’s 10th safety flub in just 2 weeks
By Sasha RogelbergMarch 25, 2024
A robot arm has a basket of fried chicken at the end of it
Retail
Restaurant robots are the ‘vanguard of automation,’ top analyst says. It’s not coming for fast-food workers’ jobs—it’s actually helping them
By Sasha RogelbergMarch 23, 2024
A robot arm lifts up a chicken sandwich.
Success
These fast-food workers are earning $25 an hour with paid vacation—as long as they work alongside a giant burger-slinging robot arm
By Sasha RogelbergMarch 22, 2024
A Coca-Cola soda dispenser next to a Subway cashier
Retail
Pepsi takes on rival Coke’s biggest client, landing its beverages and snacks in 20,000 Subway sandwich shops
By Sasha RogelbergMarch 20, 2024
CEO Benedetto Vigna is wearing a red and white Ferrari jacket and standing trackside at the 2023 Las Vegas Grand Prix.
Tech
Ferrari is full speed ahead on its first electric car—and the CEO promises it’s going to roar just as loud as a combustion engine
By Sasha RogelbergMarch 20, 2024
A bearded man is sitting at a bar drinking beer with a lit cigarette in his hand.
Finance
Big tobacco just broke up with big beer: Marlboro maker Altria offloads AB InBev shares as both falter on decreased demand for key products
By Sasha RogelbergMarch 19, 2024
Elon Musk is wearing a suit a holds a microphone as he is speaking.
Leadership
Musk says ‘trying to make everything a race issue is divisive and corrosive,’ days after settling a racial discrimination lawsuit at Tesla
By Sasha RogelbergMarch 18, 2024
A woman is leaning over the chair a girl is sitting at and is spooning cereal into the girl's mouth.
Retail
Furious millennial moms would rather make their own cereal than buy Kellogg’s after CEO’s ‘cereal for dinner’ comment spurs boycott
By Sasha RogelbergMarch 16, 2024
Mike Cessario is wearing a black Metallica T-shirt and is sitting in front of a background overlooking a skyline.
Success
How a 41-year-old former ad man birthed a $1.4 billion beverage unicorn by putting water in a can: ‘There’s no reason that only beer can have that kind of cool look and feel’
By Sasha RogelbergMarch 15, 2024
Mike Cessario is wearing a black Metallica T-shirt while speaking in front of a window looking out over skyscrapers.
Retail
Liquid Death is turning water into Gen Z’s beer by selling the ‘healthiest thing you can drink’
By Sasha RogelbergMarch 14, 2024
A man with a navy jacket stands in the window of a store with "Abercrombie & Fitch" embossed on it.
Retail
Abercrombie’s stock has been riding a nearly 400% surge for 12 months now but it just had its toughest one-week setback as investors chew over millennial interest in the brand
By Sasha RogelbergMarch 12, 2024
Photo of George Lucas
Lifestyle
Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with Lucasfilm—‘It’s creative, but it’s somebody else’s creativity’
By Sasha RogelbergMarch 10, 2024
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