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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Jacob Frey is wearing a blue dress shirt and gesturing with a microphone in his hand.
Success
Minneapolis mayor calls remote workers ‘losers’ who sit at home with a ‘nasty cat blanket, diddling on their laptop’
By Sasha RogelbergFebruary 9, 2024
Coca-Cola Spice
Retail
Coca-Cola is making a play for Gen Z with spicy soda. Here’s a look back at past bizarre flavors, including its apathetic bid for Gen X
By Sasha RogelbergFebruary 8, 2024
Gen Zer
Personal Finance
One in 4 Gen Zers say tax stress could drive them to therapy. Blame their love affair with crypto—or the passions of youth
By Sasha RogelbergFebruary 7, 2024
Roelof Botha is wearing a tan suit and speaking in front of a blue-lit background.
Leadership
Sequoia Capital partner says he wouldn’t be the top boss without taking 3 ‘meaningful’ pay cuts throughout his career
By Sasha RogelbergFebruary 7, 2024
A man in a pink hoodie and yellow jacket is wearing the Apple Vision Pro, looking up, and smiling in awe.
Tech
People are wearing Apple Vision Pro headsets while driving Teslas. Fuzzy distracted-driving laws suggest they can get away with it
By Sasha RogelbergFebruary 5, 2024
cannabis
Retail
‘Dry January’ turns into ‘High January’ as Gen Z’s buyers’ strike on alcohol turns things green
By Sasha RogelbergFebruary 3, 2024
Joe Biden
Environment
As climate activists celebrate Biden’s ban on natural gas exports, Exxon CFO warns of a huge ‘mistake’ being made
By Sasha RogelbergFebruary 2, 2024
Lewis Hamilton wears an all black outfit and dark sunglasses and stands in front of a red background.
Finance
Ferrari stock rockets, adding $10 billion on solid earnings—and the news that F1 GOAT Lewis Hamilton is joining its top racing team
By Sasha RogelbergFebruary 1, 2024
casino
Lifestyle
New Jersey’s $5.8 billion casino industry’s ‘sky is falling’ moment arrives as state senate closes in on smoking ban
By Sasha RogelbergJanuary 31, 2024
Ryanair CEO Michael O'Leary is sitting cross-legged in front of a checkered Ryanair background.
Finance
Ryanair’s CEO once called Boeing’s leadership ‘headless chickens.’ Now he wants to buy the Max jets that U.S. airlines don’t
By Sasha RogelbergJanuary 29, 2024
Chuck Schumer standing in front of a podium, gesticulating.
Finance
A new wave of Gen Z ‘Zynfluencers’ are fueling a tobacco industry resurgence with nicotine pouch sales
By Sasha RogelbergJanuary 26, 2024
The ‘Barbie’ Oscar snub discourse takes a bizarre, political turn as Hillary Clinton tells Greta Gerwig and Margot Robbie they’re ‘both so much more than Kenough’
Lifestyle
The ‘Barbie’ Oscar snub discourse takes a bizarre, political turn as Hillary Clinton tells Greta Gerwig and Margot Robbie they’re ‘both so much more than Kenough’
By Sasha RogelbergJanuary 25, 2024
Brian Chesky
Success
Airbnb CEO Brian Chesky’s mom used to worry he’d have ‘the only job in the world that pays less than a social worker’
By Sasha RogelbergJanuary 24, 2024
Gen Z loves self-checkout because it makes shoplifting easy—and retailers are flailing as they scramble to undo it
Retail
Gen Z loves self-checkout because it makes shoplifting easy—and retailers are flailing as they scramble to undo it
By Sasha RogelbergJanuary 23, 2024
Amazon CEO Andy Jassy says founder Jeff Bezos is the ‘most unusual business leader of our era’ 
Leadership
Amazon CEO Andy Jassy says founder Jeff Bezos is the ‘most unusual business leader of our era’ 
By Sasha RogelbergJanuary 22, 2024
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