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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Sam Salehpour is wearing a suit and has his right had raised as he is sworn in during a Wednesday Senate hearing.
Politics
Boeing whistleblower says he was told ‘frankly, to shut up’ after 3 years of raising aircraft quality concerns: ‘This is the hell that I was subjected to’
By Sasha RogelbergApril 17, 2024
Caitlin Clark is holding up one side of an Indiana Fever jersey as WNBA Commissioner Cath Engelbert holds up the other
Success
Caitlin Clark is the hottest new WNBA player in a decade—but she’s making less per year than the average New York worker
By Sasha RogelbergApril 16, 2024
A couple protesters are standing and wearing colorful clothing and masks.
Retail
Fashion giant Shein has been slapped with yet another lawsuit alleging copyright infringement, data scraping, and AI to steal art: ‘It’s somewhat shocking that they’ve been able to get away with it’
By Sasha RogelbergApril 16, 2024
Paula Goldman is sitting in front of a bright blue background gesturing while she speaks.
Conferences
The next AI winter could be caused by users’ trust issues—but ‘mindful friction’ can keep it from happening
By Sasha RogelbergApril 15, 2024
Rent the Runway CEO Jennifer Hyman is wearing a red dress and gesturing while speaking.
Retail
From rags to riches, Rent the Runway goes from penny stock to quadrupling share prices in days after doubling down on AI
By Sasha RogelbergApril 12, 2024
A man at a self-service kiosk uses a touch screen to place an order.
Retail
Outsourcing founder explains why a Manhattan restaurant uses a staffing firm in the Philippines that pays cashiers a few dollars an hour: ‘The cost is admittedly cheaper than the U.S.’
By Sasha RogelbergApril 11, 2024
Former Allbirds CEO Joey Zwillinger is wearing a tuxedo and standing at a glass podium.
Retail
Nasdaq just gave former unicorn Allbirds a 6-month warning to raise its stock price or risk getting booted—experts say to look at its B Corp status
By Sasha RogelbergApril 11, 2024
A man sitting at a desk in an office on a video meeting
Success
For the first time since the pandemic, Americans prefer hybrid over remote work—and it’s not the free lunches driving the shift
By Sasha RogelbergApril 9, 2024
A woman is standing in front of a large screen with a food menu on it. She is selecting an item with her pointer finger.
Retail
The future of fast food service? Cashiers are Zooming in from the Philippines to take your order at an NYC fried chicken joint
By Sasha RogelbergApril 8, 2024
California’s new $20 minimum wage could leave the state with higher unemployment for years to come, economist says
Finance
California’s new $20 minimum wage could leave the state with higher unemployment for years to come, economist says
By Sasha RogelbergApril 6, 2024
A young man sitting at his computer throws a stack of paper in the air and yells
Success
This Gen Zer applied to 1,700 jobs but only received one offer—and he says hiring managers didn’t contact him until he cussed them out on TikTok
By Sasha RogelbergApril 5, 2024
A man wearing a hardhat walks across the courtyard in front of a TSMC building.
Tech
TSMC shrugs off Taiwan’s biggest earthquake in 25 years, showing its massive chip foundry mega-complexes are nearly quake-proof
By Sasha RogelbergApril 3, 2024
Nvidia CEO Jensen Huang is standing behind a cluster of microphones with a concerned look on his face.
Tech
$2.2 trillion Nvidia is colliding with Taiwan’s biggest earthquake in 25 years as its key chip supplier grapples with factory fallout
By Sasha RogelbergApril 3, 2024
United Airlines CEO Scott Kirby
Finance
Boeing is falling so behind on plane deliveries that United is asking pilots to volunteer for unpaid leave, potentially for months
By Sasha RogelbergApril 2, 2024
Gavin Newsom smilies with a piece of paper behind a podium. He is surrounded by celebrating workers and supporters.
Politics
Over 500,000 fast-food workers in California just got a huge raise thanks to a new law—but not everyone is celebrating
By Sasha RogelbergApril 1, 2024
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Success
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