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Photo of Nicholas Gordon
Nicholas Gordon
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news. He also handles commentary from the Asia-Pacific region, and serves as a co-chair for Fortune’s Asia conferences including Brainstorm Design, and supports the creation of Asia lists like the Southeast Asia 500. Prior to joining Fortune, he worked as a researcher and writer for a Hong Kong-based economic development think tank. He is a graduate of Harvard University and Oxford University.

HP’s chief commercial officer predicts the future will include AI-powered PCs that don’t share data in the cloud
AI
HP’s chief commercial officer predicts the future will include AI-powered PCs that don’t share data in the cloud
By Nicholas GordonDecember 7, 2025
Shuntaro Furukawa, president of Nintendo Co., speaks during a news conference in Osaka, Japan, on Thursday, April 25, 2019. Nintendo gave a double dose of disappointment by posting earnings below analyst estimates and signaled that it would not introduce a highly anticipated new model of the Switch game console at a June trade show. Photographer: Buddhika Weerasinghe/Bloomberg via Getty Images
Newsletters
Nintendo’s 98% staff retention rate means the average employee has been there 15 years
By Nicholas GordonDecember 5, 2025
Luxury hotels need to have ‘a point of view’ to attract visitors hungry for experiences, says designer André Fu
Travel & Leisure
Luxury hotels need to have ‘a point of view’ to attract visitors hungry for experiences, says designer André Fu
By Nicholas GordonDecember 4, 2025
China’s ByteDance could be forced to sell TikTok U.S., but its quiet lead in AI will help it survive—and maybe even thrive
AI
China’s ByteDance could be forced to sell TikTok U.S., but its quiet lead in AI will help it survive—and maybe even thrive
By Nicholas GordonDecember 2, 2025
Nintendo’s secret to becoming a design powerhouse? Developers who have stayed at the company for decades
Asia
Nintendo’s secret to becoming a design powerhouse? Developers who have stayed at the company for decades
By Nicholas GordonNovember 28, 2025
The year of the Labubu revealed the ‘new consumption’ trend among China’s Gen Z—and now it’s spreading overseas
Retail
The year of the Labubu revealed the ‘new consumption’ trend among China’s Gen Z—and now it’s spreading overseas
By Nicholas GordonNovember 27, 2025
Xpeng CEO He Xiaopeng launches its Iron humanoid robot during AI Day at its headquarters in Guangzhou, China on Nov. 5, 2025.
Newsletters
China’s robots—from ‘factory brains’ to vacuums that can pick up your socks—are lapping the competition
By Nicholas GordonNovember 26, 2025
Meet the CEO of a 184-year-old drugstore chain with more stores than CVS or Walgreens
Newsletters
Meet the CEO of a 184-year-old drugstore chain with more stores than CVS or Walgreens
By Nicholas GordonNovember 25, 2025
A World Bank expert thinks countries should leverage ‘small AI’—and avoid competing with the biggest tech giants
Asia
A World Bank expert thinks countries should leverage ‘small AI’—and avoid competing with the biggest tech giants
By Nicholas GordonNovember 24, 2025
Intrinsic, an Alphabet company, and Nvidia supplier Foxconn will join forces to deploy AI robots in the latter’s U.S. factories
Innovation
Intrinsic, an Alphabet company, and Nvidia supplier Foxconn will join forces to deploy AI robots in the latter’s U.S. factories
By Nicholas GordonNovember 20, 2025
WeRide CEO pitches robotaxis as a solution to aging populations and long commutes, as the firm raises more money for R&D with an HK IPO
Asia
WeRide CEO pitches robotaxis as a solution to aging populations and long commutes, as the firm raises more money for R&D with an HK IPO
By Nicholas GordonNovember 6, 2025
U.S. President Donald Trump (L) and China's President Xi Jinping shake hands as they leave after their talks at the Gimhae Air Base, located next to the Gimhae International Airport in Busan on October 30, 2025.
Newsletters
Trump takes center stage at APEC–yet Asia’s business leaders are optimistic that multilateralism will prevail
By Nicholas GordonNovember 3, 2025
In a world of crypto and ‘exotic instruments’, traditional exchanges are thinking about how they ‘stay relevant’
Newsletters
In a world of crypto and ‘exotic instruments’, traditional exchanges are thinking about how they ‘stay relevant’
By Nicholas GordonOctober 29, 2025
Coach is winning over Chinese consumers with ‘American design,’ says CEO Todd Kahn
Newsletters
Coach is winning over Chinese consumers with ‘American design,’ says CEO Todd Kahn
By Nicholas GordonOctober 21, 2025
DBS CEO Tan Su Shan’s one big lesson for getting through Trump’s tariffs: ‘Diversify’
Asia
DBS CEO Tan Su Shan’s one big lesson for getting through Trump’s tariffs: ‘Diversify’
By Nicholas GordonOctober 15, 2025
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