Michael Serazio

  • A store front of a Starbucks Coffee shop located in Broadway Avenue in Manhattan NY with people walking by and the famous logo of the twin-tailed mermaid, the siren as she’s known in Greek mythology illuminated. Starbucks Corporation is the world’s largest coffeehouse chain and roastery reserves, an American multinational cafe chain with headquarters in Seattle, Washington. New York City, United States of America on May 4, 2023 (Photo by Nicolas Economou/NurPhoto via Getty Images)Commentary

    Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity

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